Sawaram Suthar

A Definitive Guide to Improve Customer Experience for B2B

In a study by Accenture, two-thirds of B2B professionals states that new brands in the industry use customer experience to carve a niche for themselves. Establishing a customer-centric behavior is non-negotiable in business to consumer (B2C) interactions. But very little attention is devoted to...

4 Psychological Techniques for Effective Customer Service

According to Econsultancy, every $92 spent on customer acquisition results in only $1 spent on conversion. This perfectly illustrates why businesses need to pay more attention to converting and retaining customers. According to the Harvard Business Review, it costs between 5-25 times more, depending...

5 Ways That Invoicing Can Improve Customer Service & Business Processes

“The Customer is King!” “Our customer is at the centre of our business model.” “We do not believe in customer satisfaction. We believe in customer delight.” You must have heard one of these generic sayings before, or read one on a poster in some executive’s…

How Fulfillment Is an Essential Component for Cultivating the Best Customer Experience

Businesses all over the world are trying to improve customer engagement metrics through the promise of an amazing customer experience. According to Garter, more than 50% of global organizations will invest in customer experience innovations by 2018. This will help them improve customer retention...

How to create customer-centric fulfillment and distribution?

In today’s omnichannel business ecosystem, marketers consider fulfilling the expectations of their customers to be their first priority. This is evident, especially in the eCommerce industry, where customers are deprived of “the physical touch” while making their purchases. The marketing paradigms have also undergone...

Scaling Customer Service As Business Grows

Businesses experience many changes as they grow up. Ergo, customer service is susceptible to these changes. That’s why it’s so important that businesses actually communicate with their customers. Businesses must adapt their customer support role to keep up with the growth. Below are several tips...

Five Solid Ways to Improve Customer Communication on Your Website

The digital ecosystem has transformed the way business is conducted in the modern world. All the efforts were put in offline branding/marketing by a business in earlier days are being directed to the end users through online channels in the modern world. And the...

Moving Toward a Digital, Customer-Centric Marketing Strategy

To a large extent, the customers own your brand. You can’t run a successful business without your customers. Your customers are getting smarter far more than you can imagine, and their demand for a better customer experience is increasing. If you want to acquire...

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