RK Prasad

Selling to a Highly Informed Customer? Here’s what you can do…

The explosive growth in the use of social media has dramatically altered the way customers discover and evaluate products. They are no longer dependent...

What’s Choosing E-learning Vendor Got to Do with Employee Engagement?

Right vendor will bring in the correct expertise and proficiency to handle training requirements for your global employees. You will need to hire a...

How to Use Your Website to Engage with Your Customers

In this increasingly digital world, a company’s website is one of the first customer touch points. A website is not so much about...

Customer Education in B2B Context: Ideas to Use Technology Effectively

Today, sales person is rarely the first point of contact for customers; if they need to know about products. Customers first go online...

Customer Engagement in the Context of Digital Deluge: What’s Your Strategy?

We live in a digital world and the Internet is playing a significant role in the buying process of our prospects. The buying process...

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