RK Prasad

Selling to a Highly Informed Customer? Here’s what you can do…

The explosive growth in the use of social media has dramatically altered the way customers discover and evaluate products. They are no longer dependent on the information provided by the salesperson to make a buying decision. Today, people can get all the information they...

What’s Choosing E-learning Vendor Got to Do with Employee Engagement?

Right vendor will bring in the correct expertise and proficiency to handle training requirements for your global employees. You will need to hire a vendor who has experience in designing courses for diverse audience. There are many aspects that need to be considered so...

How to Use Your Website to Engage with Your Customers

In this increasingly digital world, a company’s website is one of the first customer touch points. A website is not so much about the organization as it is about its customers. Therefore, the website of an organization has to engage its customers...

Customer Education in B2B Context: Ideas to Use Technology Effectively

Today, sales person is rarely the first point of contact for customers; if they need to know about products. Customers first go online and do their initial research even before contacting a sales person or visiting a store. This is more pronounced...

Customer Engagement in the Context of Digital Deluge: What’s Your Strategy?

We live in a digital world and the Internet is playing a significant role in the buying process of our prospects. The buying process starts when prospects recognize a need and search for information that will fulfill the need. Today, this invariably happens...

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