Remen Okoruwa

SaaS Discounts Increase Your Churn

This article was originally featured on the StatusQuota blog.    Discounts are one of the most powerful tools in a sales team's arsenal. But way too many companies are using them wrong.   Excessive discounting causes a ton of damage to growing SaaS businesses. The…

Six Tactics for Fast Churn Reduction

This article was originally featured on the StatusQuota blog. Good things come to those who wait. Few companies have crazy growth and overnight success of tech darlings like Dropbox. For most, customer growth is a slow & steady process.   Reducing customer churn often requires…

5 Business Model Innovations That Lower Churn

This article was originally featured on the StatusQuota blog. Innovation is the only constant in the tech industry. The subscription business model has totally transformed how software companies operate. A great example of this is the rise of Customer Success as a critical function within…

Churn Reduction Fails Without Sales Onboard

Customer success teams are vital for keeping churn low. But if the sales team isn't involved in improving customer retention, your company is doomed to fail. A customer-centered culture cannot and should not be isolated to one team. Everyone in the business must be...

Dropbox vs. Netflix: Different Pricing Strategies, Retention Issues

How do you choose the right pricing strategy for your SaaS business? Some will tell you freemium is the best path to broad adoption and massive growth. Others will warn you that paying customers are the only customers that matter. even if there are fewer...

Are Customer Retention Benchmarks Increasing Your Churn?

Competition is an unavoidable part of life. As people, we are constantly being evaluated and “sized up” by the competition. This isn’t limited to sports - our personal & professional lives are subject to the same scrutiny. Performance reviews in the office. Parents play...

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