Rohit Yadav
The Art of Being Truly Customer Centric
“Customer centricity is a culture of putting the customer at the centre of everything you do” – Brian Solis
A few years ago, with the...
Social Data – A Catalyst for Rich Customer Insights
A brand is no longer what we tell the consumer, it is what consumers tell each other – Scott Cook, Founder, Intuit
Imagine a life...
Customer Experience – Keep it Simple Silly !
I've learnt that people will forget what you said, people will forget what you did, but people will never forget how you made them...
Data Science 101: The Rise and Shine of Machine Learning
We are living in a digital era where Customer is the king. Many businesses have capitulated to this new realm and have started interacting...
Packaging Perks – Importance of Packaging for your Online Business
What’s in a packaging? According to a study conducted by Dotcom Distribution, a logistics solution provider, there is more to it than just the...
In Customer We Trust
There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his...
Of Customer Engagement, Targeting and Re-targeting
“You don’t earn loyalty in a day, you earn loyalty day by day” – Jeffrey Gitomer
One of the toughest challenges for corporates in the...
Social Data and The New Age of Customer Centricity
Imagine a life without Facebook? For many it’s hard to believe. But on February 4th, 2014 Facebook completed 10 years since a Harvard sophomore...
The Path to 1:1 Customer Journey Success
The way customers interact with brands has drastically changed over the past few years. In the words of Forbes contributor Brian Walker, " Digitally...
Customer Intelligence Lessons from the movie “50 First Dates”
“Can I have one last first kiss?” – Lucy Whitmore, 50 First Dates
Henry Roth (Adam Sandler), a marine life veterinarian living in Hawaii, meets...
5 Customer Experience Lessons From a Barber
“A hair in the head is worth two in the brush.” – Oliver Herford
Great customer experience can come from anywhere. A barber shop would...
An Ounce of Loyalty is Worth a Pound of Cleverness
“There is only one boss. The Customer. And he can fire everybody in the company from the chairman on down, simply by spending his...
The Gospel of Customer Centricity for Improved Customer Experience
The way customers interact with brands has drastically changed over the past few years. In the words of Forbes contributor Brian Walker, "Digitally empowered...
The Future of Big data is Wearables
The Net (Part 1)
The plot goes something like this – Sandra Bullock plays a computer expert Angela Benett, her life changes when she is...
Customer Centricity – Beginning at the Beginning
A few years ago, with the rise of social media, many organisations thought that social media was the Holy Grail in marketing. Social media...