Rob Jensen

Eight Essential Elements of Your Customer Advisory Board Meeting Agenda

When it comes to customer advisory board (CAB) meeting agendas, there is never a shortage of questions (or even confusion) from CAB managers –...

Top 10 Ways to Measure the ROI of Your Customer Advisory Board Program

Top 10 Ways to Measure the ROI of Your Customer Advisory Board Program Earlier this year, we participated in a webinar with Pragmatic Marketing...

Now What? Top 3 Must-Have Deliverables to Create After Your Customer Advisory Board Meeting

You’ve spent months planning your face-to-face customer advisory board (CAB) meeting. You interviewed each member to ensure your agenda contained topics in which they...

How To Leverage Your Customer Advisory Board To Power Advocacy

As experienced customer advisory board (CAB) managers know, CABs are ideal forums for validating corporate strategies, gathering input to product roadmaps, and deepening relationships...

The Top 5 Benefits Your Company Can Get from a Customer Advisory Board

A customer advisory board (also known as a customer advisory council) can provide an abundance of knowledge and insight to...

Failure to Launch: The Cost of NOT Starting Your Customer Advisory Board

With the start of 2015 came the obligatory new year’s resolutions that, studies show, many will attempt but few will actually achieve. While these...

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