Roanne Neuwirth
Roanne Neuwirth
Roanne is Senior Vice President of Farland Group, a C-level customer engagement and marketing consultancy. For more than 20 years, she's helped companies including IBM, Wells Fargo, GTE Sprint and Chevron develop stronger B2B customer relationships and C-level loyalty through Client Advisory Boards, executive forums, advocacy programs and insight research.
Peers: The Secret Sauce to Advisory Board Success
The formula for a successful customer advisory board is simple, but can be challenging to achieve: it’s all about reciprocal value. You have to...
Digital Transformation – Aligning the CMO and CIO Agendas
The advent of digital is dramatically transforming businesses and industries, providing opportunities to disrupt and reinvent as well as challenges to respond to and...
Is the Voice of Your Customer Being Drowned Out by Big Data?
For marketers who perpetually seek metrics, big data seems like a jackpot of insights and opportunities for quantitatively measuring the...