Roanne Neuwirth

Peers: The Secret Sauce to Advisory Board Success

The formula for a successful customer advisory board is simple, but can be challenging to achieve: it’s all about reciprocal value. You have to...

Digital Transformation – Aligning the CMO and CIO Agendas

The advent of digital is dramatically transforming businesses and industries, providing opportunities to disrupt and reinvent as well as challenges to respond to and...

Is the Voice of Your Customer Being Drowned Out by Big Data?

For marketers who perpetually seek metrics, big data seems like a jackpot of insights and opportunities for quantitatively measuring the...

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