Ralph Mroz
Since 1978, Ralph Mroz has managed or implemented nearly every step of the marketing process. His experience spans hands-on tactics to corporate strategic planning, encompassing large corporations, small companies, as well as start-ups.
Most organizations collect information about their environment in a multitude of places, and usually they are not coordinated. Further, often these research efforts are...
Bloomberg Businessweek has a very interesting article up on Brad Stone's new biography of Jeff Bezos. From the opening page of the article...
At the grocery store today, I noticed an end cap with nylon first-aid kit bags. The paperback-sized pouches were red, with a cross...
I ran across two very interesting young guys the other week, both of whom drilled home a perennial business lesson: focus! In a parallel life...
Innovation is, of course, a necessary competence for any successful organization. We usually think of it as being centered around new technologies, but...
I bought a couple items of clothing recently from a major catalog house, and I wasn't too pleased with the items. The...
I was talking to a manager of a new Tractor Supply store recently. Out of curiosity I asked her, "How many farms are...
Business Process Management (BPM) is well accepted practice on the supply chain side of most businesses. However, supply chain improvement is only likely to...
OK, not really devious. A business I'm familiar with had to change its primary checking account from one bank to another this week....
Traditionally you can view customer service as either a cost center or a profit center. If you treat it as a cost center,...
You were probably taught, as we were, that all naturally occurring phenomena are distributed along a "normal" or Bell curve. Take talent, for...
For all the talk of "putting the customer first" these days, many, if not most, companies really don't. (Actually, the right priorities for any company...
I'm an engineer by training, and so is Mitch. We tend to have left-brained approaches — at least initially — to problems. While we...
This is my first inspirational post – fair warning! I have recently spent way too much time noodling around the world of economy pens...
The third-party survey company, doing a quality survey for my health care provider (doctor's office), just caught me at a weak moment and I...
Been working on a couple client projects lately that required analyzing and straightening out sales data, and it brought to mind something that is...
My wife uses those fancy, high-end Moleskine planners, and they are very nice products. I was reading the little promotional booklet that came...
I recently wrote about how actions have consequences, and that your present business prospects have much to do with your past actions or lack...
My wife and I were driving the other day when, out of the blue, she looks over at me and says, "I hate that...
The story: Labor Day night I placed an online order with L.L. Bean (which went flawlessly). The next morning I woke up and...