Roseanne Luth

Improving Customer Experience and Retention with the Path to Purchase

Here’s a quote from McKinsey & Company to frame and put on your wall: “... maximizing satisfaction with customer journeys has the potential not...

The Traveler’s Path to Purchase

Whether for business or pleasure, traveling is a way of life for many people, and with it comes big revenue. Even with safety concerns...

Ads of the Future

When you append something with “of the future,” it’s hard not to immediately think of space-age technology, flying cars, and everything being simulated by...

The Key to Corporate Authenticity

The adage “honesty is the best policy” is one that extends to the corporate world. Consumers today are in search of not only honesty, but...

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