Rick Delgado

The Future of Sales & Marketing is Data Analytics

When speaking with those inside sales and marketing circles, the one thing most are eager to talk about is big data. As it has for many different kinds of businesses in recent years, big data analytics is a revolutionary technology with the power to...

What Businesses Need to Know About How Customers are Changing

One of the keys to running a successful business is getting to know what customers want and responding quickly to meet their demands. While it may sound simple in principle, in practice it’s a far more difficult goal to achieve. Part of the reason...

How Marketers Can Embrace a Technology Culture

In this modern world of hyper production and consumption, every business is struggling to make their brand the most appealing, the most well-known, and the most profitable. Achieving this falls on the shoulders of the marketing teams, who must reach this hyper-connected public with...

How People Analytics Will Transform Sales

Big data analytics comes in many forms and types. When the focus of big data is placed squarely on people, that’s when we get into the realm of people analytics. What’s important to distinguish between people analytics and other types of analytics is that...

Marketing Needs Analytics to Be Successful

It surely seems like every aspect of business is being taken over by big data analytics. This isn’t necessarily a bad thing, by the way. Big data can lead to streamlined operations, improved productivity, and fascinating business insights. The fact that analytics have made...

BDaaS Helping to Expand the Cloud Pyramid

Cloud computing has already made a significant mark on the business world. As the technology has advanced, new capabilities have been created, giving businesses more options in how they choose to utilize and deploy the cloud. As a result, numerous cloud-based services have been...

Keeping Customer Trust in the Age of Big Data Collection

In an era of heavy online usage, customers have come to value their privacy, especially when it comes to their personal information being collected. This has made it somewhat tricky for businesses to gather data about their customers, though the practice can lead to...

The Impact of IoT and Big Data on Marketing

The annual Consumer Electronic Show provided us with a glimpse into the latest gadgets and what we can look forward to throughout the year. While there was a number of different releases and new tech, there was a theme that seemed to be circulating,...

Where is Data-Driven Marketing in 2015?

To survive as a business, a company needs to be constantly adapting, figuring out the current trends of its industry and changing to meet new demands. In the marketing world, this is a no-brainer, but this simple fact has made the task of adapting...

Reinforcing the Importance of Big Data for Marketers

We’ve all heard the possibilities, benefits and promises associated with big data. Yet, despite all the claims and expert opinions, only about 29 percent of organizations are adopting big data for predictive analysis and improving operations, according to a report by Accenture and General...

Prepping Your Business Network for BYOD Adoption

Once your business has made the decision to adopt a BYOD policy, it faces the daunting task of preparing itself for change. Because this is a new trend, not many IT professionals have much experience in this area, making management uneasy about which steps...

Using Big Data Better: 3 Tips for Marketers

Big data is reaping big benefits for all kinds of businesses these days. And yet in many companies, big data is creating some big headaches. This seems particularly true for Chief Marketing Officers and their teams who are often perceived---and perhaps rightfully so---as being...

Is Your Company Prepared for the Internet of Things?

Think about how much business has changed with the arrival of mobile devices like smartphones and tablets in the workplace. A quick look at the office now compared to even five years ago reveals just how much internet-connected devices have transformed the way we...

6 Tips for Boosting Mobile Marketing

With the rapid proliferation of mobile devices and BYOD policies, more customers than ever are turning to smartphones to review products and make purchases. Clearly, now is the time for marketers to make sure that their mobile strategies are optimized to capture the attentions...

Examples of Big Data in E-commerce

Big data is having a transformative effect on businesses and entire industries. The ability to collect, manage and analyze massive amounts of rich customer information for new insights is bringing about big changes in how companies perceive and interact with customers---resulting in increased revenues...

Who Leads the Pack for BYOD Adoption

Bring your own device (BYOD) has featured prominently in many organizations’ strategies over the last few years, and recently, it has turned into an outright explosion. Employees in greater numbers than ever before are bringing their personal mobile devices to work, leading to overall...

5 Trends for Big Data Companies in 2015

With 2014 almost over, it’s time to take a peek into what 2015 may hold for businesses. More specifically, the goal here is to see what trends we can expect from big data for companies looking to make the most of it in the...

Big Data and Omni-Channel Marketing

You’re looking to buy a new outfit. Maybe it’s because you have a party coming up, or you’ve suddenly realized you have worn the same shirt three days in a row. Whatever the reason, it’s time for something new. Now ask yourself, how do...

Big Data: The Key to a Better Informed Business Strategy

Look at all this information we have. Now what? An appropriate question. Organizations have been collecting information on shoppers, marketing promotions, and many other details relevant to their businesses for years. But it wasn’t until recently that we’ve begun to understand the real potential of...

Integrating BYOD: How to Make it Work for Small Businesses

Bring your own device (BYOD) may be generating a lot of buzz for good reason, but many businesses seem to dismiss it all too easily. Perhaps they don’t buy into its promised benefits, or maybe they look at the challenges and determine BYOD to...

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