Rick Delgado

Embracing Online Reviews in Healthcare

The growing importance of online reviews has struck fear into the hearts of numerous professionals. From attorneys to restaurant owners, physicians and beyond, there...

How to Build a Customer Base in the Healthcare Industry

Opening your own medical practice after years of training is absolutely thrilling. And nerve-wracking. On the one hand, there’s nothing better than working for...

5 Ways to Monitor Your Customers and Take Your Business to the Next Level

Online, shops and merchants can easily track their customers’ buying habits and information, giving them a better understanding not only who their customers are...

How Healthcare Practitioners Can Connect with Their Patients Through Digital Means

The Changing Face of Healthcare through Digital Connectivity: Improving Service Efficiency by Connecting with Patients and Consumers through Digital Means The face of the healthcare...

The Top Methods for Gaining Insights on Your Customers

One of the toughest challenges your business likely faces is figuring out what makes your customers tick. Each customer can act in unique ways,...

The State of Personalization in Marketing

Marketers have quickly caught on to the effectiveness of using personalization in their marketing efforts. It’s even gotten to the point where customers expect...

The True Power of Being Customer Focused and How to Get There

It almost goes without saying that if businesses want to see more success in the future, they need to focus on the customer. But...

What Marketers Need to Know About Project Orion

While rumored for months, noted marketing cloud provider Marketo finally released details about its much talked about Project Orion at the Marketing Nation Summit...

Can Marketers Finally Make All the Right Connections with Big Data?

It’s been well documented that big data is giving a big boost to so many different industries and fields. Organizations all over the world...

How CIOs are Finding Unlikely Partnerships with CMOs

Successful business ventures usually come down to effective collaboration and teamwork. After all, a good team that works well together can overcome almost any...

Combining Data and Creativity in Marketing

Of all the uses of big data analytics for businesses, one of the most popular and effective is its utilization in the marketing world....

How to be More Effective with Mobile Marketing

Smartphones and other mobile devices are more popular than ever before. In fact, more people today use a mobile device than an actual desktop...

2016 Social Media Trends Businesses Should Look For

Shifts in the world of technology happen at a blistering pace. The same is doubly true for the world of social media. Only a...

Technology That Will Change Marketing (Again)

Marketers have to deal with change on an almost daily basis. One of the main reasons for this is the fact that their jobs...

Big Data’s Impact on Content Marketing

The age of traditional marketing and advertising techniques is pretty much over no matter how much the old guard pretends like it’s not. Today,...

What’s to Come in Marketing Technology in 2016

With the start of the new year, there’s a lot of excitement in addition to nervousness when it comes to the marketing technology sphere....

Skills Marketers Need in the Big Data Era

It seems like every time marketers think they have their jobs figured out, something new comes along that completely changes the equation. In recent...

How to Use Big Data to Enhance Your Brand Storytelling

By now, many businesses and organizations have seen the value behind big data. That’s why so many of them are investing in gathering, analyzing,...

The Evolution of Polling and Marketing Research

Marketing research and polling provides valuable insight into the public’s opinions, viewpoints, and thoughts on products, services, politics, and much more. This is why...

Using Technology to Improve Customer Loyalty

The cloud helps to measure various data on customers. With big data, you can assess who to target, where, and when. There’s another technology...

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