Rick Delgado

Embracing Online Reviews in Healthcare

The growing importance of online reviews has struck fear into the hearts of numerous professionals. From attorneys to restaurant owners, physicians and beyond, there is a legitimate concern regarding customers' ability to post reviews to online directories that the entire world can see. Instead...

How to Build a Customer Base in the Healthcare Industry

Opening your own medical practice after years of training is absolutely thrilling. And nerve-wracking. On the one hand, there’s nothing better than working for yourself and defining your future with your own efforts. You’ll be determining your own earning potential and building a business...

5 Ways to Monitor Your Customers and Take Your Business to the Next Level

Online, shops and merchants can easily track their customers’ buying habits and information, giving them a better understanding not only who their customers are and their interests but what items and pages are clicked on most. For brick and mortar shops though, there are...

How Healthcare Practitioners Can Connect with Their Patients Through Digital Means

The Changing Face of Healthcare through Digital Connectivity: Improving Service Efficiency by Connecting with Patients and Consumers through Digital Means The face of the healthcare industry has evolved from just being physical to digital too. Technology, like it has taken over all business and service...

The Top Methods for Gaining Insights on Your Customers

One of the toughest challenges your business likely faces is figuring out what makes your customers tick. Each customer can act in unique ways, with different backgrounds, motivations, attitudes, beliefs, wants, and needs. Getting to the bottom of why they make the decisions they...

The State of Personalization in Marketing

Marketers have quickly caught on to the effectiveness of using personalization in their marketing efforts. It’s even gotten to the point where customers expect to receive personalized pitches no matter what business they interact with. Customers want the individual experience, to be treated like...

The True Power of Being Customer Focused and How to Get There

It almost goes without saying that if businesses want to see more success in the future, they need to focus on the customer. But how many companies actually follow through on that advice? It’s easy for any organization, no matter the size or type,...

What Marketers Need to Know About Project Orion

While rumored for months, noted marketing cloud provider Marketo finally released details about its much talked about Project Orion at the Marketing Nation Summit in May. Considering the influence Marketo has on the marketing world in general, this was not an announcement to take...

Can Marketers Finally Make All the Right Connections with Big Data?

It’s been well documented that big data is giving a big boost to so many different industries and fields. Organizations all over the world have expressed interest in adopting big data solutions, all in the hopes of creating sustained growth and success. Big data...

How CIOs are Finding Unlikely Partnerships with CMOs

Successful business ventures usually come down to effective collaboration and teamwork. After all, a good team that works well together can overcome almost any challenge if they set their minds to it. Unfortunately, many organizations still operate as if they’re only a collection of...

Combining Data and Creativity in Marketing

Of all the uses of big data analytics for businesses, one of the most popular and effective is its utilization in the marketing world. With detailed information about customers, brands, and marketing efforts, it’s little surprise that big data would make such an impact...

How to be More Effective with Mobile Marketing

Smartphones and other mobile devices are more popular than ever before. In fact, more people today use a mobile device than an actual desktop computer. Businesses have understood this and have gradually pivoted their marketing strategy to the mobile sphere. This of course makes...

2016 Social Media Trends Businesses Should Look For

Shifts in the world of technology happen at a blistering pace. The same is doubly true for the world of social media. Only a decade ago, social media was taking its first steps into the mainstream. Now, it is a true juggernaut, one which...

Technology That Will Change Marketing (Again)

Marketers have to deal with change on an almost daily basis. One of the main reasons for this is the fact that their jobs are so closely tied with technology, and as should be obvious, technology is always on the move. That makes marketers’...

Big Data’s Impact on Content Marketing

The age of traditional marketing and advertising techniques is pretty much over no matter how much the old guard pretends like it’s not. Today, it’s all about businesses promoting their brands, products, and overall vision through creative content. Think of it as the new...

What’s to Come in Marketing Technology in 2016

With the start of the new year, there’s a lot of excitement in addition to nervousness when it comes to the marketing technology sphere. 2015 turned out to be a year of significant changes as marketing tech vendors experimented with new technologies, utilizing big...

Skills Marketers Need in the Big Data Era

It seems like every time marketers think they have their jobs figured out, something new comes along that completely changes the equation. In recent years marketers have needed to deal with a new phenomenon that’s had a big impact on their profession. This phenomenon...

How to Use Big Data to Enhance Your Brand Storytelling

By now, many businesses and organizations have seen the value behind big data. That’s why so many of them are investing in gathering, analyzing, and drawing insights from data from whatever sources they can find. This has proven to be an effective strategy, and...

The Evolution of Polling and Marketing Research

Marketing research and polling provides valuable insight into the public’s opinions, viewpoints, and thoughts on products, services, politics, and much more. This is why it is so pivotal to most businesses and public bodies. With the advances in technology, and the majority of the...

Using Technology to Improve Customer Loyalty

The cloud helps to measure various data on customers. With big data, you can assess who to target, where, and when. There’s another technology in town that promises to change how customer loyalty is gained – gamification. Can games be used to drive customer...

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