Rick Delgado

5 Key SEO Strategies to Capture the Lion Share of Local Customers

The importance of ranking high in local SEO results can’t be overstated. According to a recent Forbes article, 50% of consumers who conduct a Google smartphone search visit a store that day. Business owners who wish to compete in a "smartphone consumer driven climate"...

Predicting Patient Behavior to Boost Healthcare Marketing

As promotional specialists, healthcare marketers are tasked with the mission of conveying the value of specific treatments and products to the public while also influencing patients to see a compelling need to use them. Understanding this communication between a healthcare businesses and a patient...

Three key questions about how AI will augment the patient experience

In just a few weeks, moviegoers will once again be terrorized by xenomorphic aliens as a new entry in the Alien series hits theaters. So much of the memorable menace of these films are the aliens, but the skepticism related to the franchise’s artificially...

Compliance is No Longer an Excuse for Healthcare to Ignore Programmatic

Programmatic advertising refers to digital marketing that targets consumer preferences. It works by saving cookies to the web browser when certain pages are visited. This information is then used to create online advertisements that are targeting that specific consumer. This is why people often...

What the Future Holds for Retail Stores

Technology has brought significant changes in the convention methods of buying and selling commodities, at the sellers and buyers end alike. Malls, marts and shopping stores are no more confined within the four walls of bricks and mortar, nor does it require the physical...

How to Do Social Media Marketing Right

Walking around any populated environment you would notice most people are on their phones. They are more likely to be surfing the web or scrolling through social media pages. Social media is being used for so much more than simply connected people to their...

2017 Marketing Trends to Watch

It’s the new year and every business is finding new ways to become more efficient, either through investing in new software or converting to converged systems. Every business is also eager to see increased numbers: whether that be sales, profits, or likes and followers...

In Our Increasingly Connected World, Customer Feedback is More Accessible Than Ever

Changing technology can pose challenges to business, especially as they strive to keep up with ever-evolving developments, but it also comes with many advantages. Among them is the fact that customer feedback is more accessible than it has ever been. With the help of...

Improving Customer Experience Through Transparency

The startup phase is a critical time for a business. As owners develop business plans, they have many critical decisions to make. Among cost and profit projections and marketing reports, something that is often overlooked is the level of transparency a business will...

What Communication Service Providers Can Gain From Big Data

Communication Service Providers are perhaps one of the greatest data-gathering styles of business there is, and yet it’s only recently they’re discovering the advantages of leveraging Big Data. Beyond predictive analytics, what can CSPs truly gain by jumping on the Big Data wagon? 1. More…

PPC Marketing in Healthcare

Whether you’re a software company selling your product to doctors, a hospital aiming to provide care for patients, or an online schooling organization hoping to promote your medical transcription courses, a little advertising in the healthcare industry can go a long way. However, the...

Retailers are Big Fans of Big Data and Analytics

Most retailers depend on holiday sales to boost profits and come out in the black for the year. With this in mind, it’s easy to see why the holidays are so crucial for retailer success. Fail to capitalize on the season, and you could...

How AI is Changing the Retail Industry for Consumers

Artificial Intelligence is an up and coming technology system that is constantly enhancing different aspects of various industries. Some of these new areas where Artificial Intelligence has made a positive impact include traffic lights, healthcare, marketing strategies and commercial security solutions. Artificial Intelligence has...

Speech Analytics: A New Way to Know Your Customers

Businesses know that one of the best ways to ensure success is to know exactly who their customers are, what drives them to make decisions, and how best to meet their needs. With this end in mind, many companies have adopted big data analytics,...

Satisfying Your Customer Success Teams with Big Data Analytics

At the onset of every football season, legendary football coach Vince Lombardi would take his band of seasoned football players onto the gridiron and begin their instruction with something like “Gentlemen, this is a football.” He would hold up a brown leather football. From...

5 Brilliant Marketing Campaigns in Healthcare and What You Can Learn From Them

Marketing in the healthcare space can be difficult. For one, healthcare can be very technical and jargon-heavy, which is off-putting to the layman. It’s also not as flashy as other industries and tends to address issues people like to avoid. However, when done properly,...

How to Interact with the Offline Customer

In the last decade we have seen the rise of online marketing as a natural outgrowth of the Internet age. Data mining, cookies, keywords and clickbait have all become commonplace in today’s marketing landscape, and the shift in this direction has been largely successful....

Shifting Your Focus From Customer Service to Customer Experience

Businesses have long prioritized customer service -- “The customer is always right.” But that tends to be where the prioritizing ends. All too many of us have had that experience where you go to find an employee to ask a question and they are...

How the Healthcare Industry is Delivering on Personalized Customer Care

Customer service has taken on new dimensions in the modern age, where instant connection, instant results, and personalization are seen as a necessity, not a luxury. In retail, we want companies to know what we want, a representative available at every turn, and even...

Approaches to VR Companies are Making to Capture Attention From Customers

Step outside the world you know and venture into a new, virtual experience—it’s possible with virtual reality, the next big tech wave, and it’s showing up in unusual places. Going beyond the thinking of just using it just for games, companies around the world...

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