Richard Boardman
Richard Boardman
Richard Boardman has worked in the CRM industry since 1995 and is founder of the independent CRM consultancy, Mareeba CRM Consulting. Based in the United Kingdom, Boardman has been involved in more than 200 CRM system implementations.
Last month in CRM Software – CRM news review for March 2013
In summary: Microsoft makes another CRM acquisition, Salesforce tops up the acquisition war chest, and Oracle's Q3 sales execution issues…. It doesn't seem very long...
Last month in CRM Software – CRM news review for February 2013
In summary: ACT and SalesLogix change hands, SugarCRM revenues up 60%, Salesforce.com's positioning looks to be changing, and Forrester incurs Oracle's wrath…. Two of the...
Six ways to transform sales productivity using CRM technology
One of my formative experiences was visiting Nissan's assembly operation in Sunderland back in the 90's. The car plant was the most productive in...
99 ways to get more from your CRM software in 2013 – part 4 – ideas 76 – 99
How can your B2B CRM system do more for you in 2013? Here's the fourth (and final!) installment of ideas: 76. Consider the customer journey...
Last month in CRM Software – CRM market news review for January 2013
In summary: Infusionsoft secures $54 million and makes an acquisition, Microsoft's bad year continues, more SAP HANA announcements, and Rimini Street sets a record… Infusionsoft...
99 ways to get more from your CRM software in 2013 – part 3 – ideas 51 – 75
How can your B2B CRM system do more for you in 2013? Here's the third installment of ideas (the previous two can be found...
99 ways to get more from your CRM software in 2013 – part two
Following on from the first instalment earlier in the week, the next 25 ideas that may help you get more from your CRM system...
99 ways to get more from your CRM software in 2013
How can your B2B CRM system do more for you in 2013? Here (in four parts) are ninety-nine things that you might not be...
Last month in CRM Software – CRM market news review for December 2012
In summary: Oracle's purchase of Eloqua throws the cat amongst the pigeons, Salesforce.com helps elect the president, and will gamification take root in CRM? That...
Last year in CRM Software – CRM market news review for 2012
2012 in summary: social acquisition frenzy, Salesforce.com v Oracle, Microsoft's missing year, and SaaS's final victory… Acquisitions were a big feature of 2012, as the...
Choosing a CRM implementation partner? A seven point check-list
The main point from my last post was that most CRM software is implemented by CRM implementation partners, rather than the company that develops...
CRM implementation partner selection – rush it at your peril
There have been reams written over the years about the reasons for CRM project failures. But one aspect seems to get very little attention...
Last month in CRM Software – CRM market news review for November 2012
In summary: Microsoft's Q4 release guide leaves a few questions unanswered, SAP gets powered by HANA, and a SugarCRM IPO in 2013? Microsoft kicked the...
The mystery of Microsoft Dynamics CRM’s missing Q2 functionality – the plot thickens
Back in July I posted that Microsoft's six monthly development schedule seemed to be in some disarray. If anything's clear from November's 'Microsoft Dynamics...
Last month in CRM Software – CRM market news review for October 2012
In summary: the social arms race continues, Oracle appoints a new guest antagonist, and Microsoft's surprising marketing acquisition…. When we left off last month Oracle...
Last month in CRM Software – CRM market news review for September 2012
In summary: duelling conferences, the implications of Dreamforce, and guerrilla marketing at Oracle OpenWorld It's perhaps counter intuitive that at a time of rising fuel...
Last month in CRM Software – CRM market news review for August 2012
In summary: Salesforce.com, Salesforce.com, more Salesforce.com, and is IBM shaping up to buy SugarCRM? I imagine the conversation in most CRM companies went something like...
Last month in CRM Software – CRM market news digest July 2012
July was the month that Microsoft and Salesforce.com stumbled, the acquisition feeding frenzy continued unabated, financial results seemed to exceed expectations, and an EU...
Microsoft Dynamics CRM 2011 Q2 2012 release misfires
As of Friday, Microsoft's new agile six monthly development schedule looked to be in some disarray. Twelve months ago the arrival of Microsoft Dynamics CRM...
Last month in CRM Software – CRM market news digest June 2012
I'd barely pressed the publish button on a blog post suggesting that Microsoft might be in denial on social media when rumours circulated –...