Rhonda Basler
Rhonda Basler
Compass
With more than two decades of marketing and operations experience, Rhonda Basler is currently the Head of Operations & Agent Experience for Compass in St. Louis, Kansas City, and Nashville. Throughout her career, Rhonda has held the customer in the highest esteem and intimately understands the relationship between employee satisfaction and customer experience. Rhonda's career has spanned both B2B and B2C companies including Dot Foods, H & R Block, Hallmark, and Compass Realty Group.
Customer Experience in Action at Hallmark Business Connections
There is nothing more challenging, and exhilarating, than scrapping an old system and implementing a new one. Upgrading our online shopping experience to provide...
MMM Experiences
Do companies have to be perfect in order to win in the marketplace? Sure, we aim for flawless execution and high-quality products. But let’s...
Four customer experience tips that bridge the gap between customers who are satisfied and ones who advocate
Think back to a memorable experience you had with a business. What is it about that unique experience that stands out? Most likely it...
Put Your Heart Into It
How often did your parents tell you that? My siblings and I always heard it when we were giving a halfhearted effort at our...
Cultivate Dynamic Employee Engagement to Deliver Distinguished Customer Experiences
It is no secret that your employees are the single most critical element in determining business success. But, let’s pause for a moment and...
Create Timely Opportunities to Spark Customer Appreciation, Try Valentine’s Day
Creating meaningful and authentic opportunities for businesses to express appreciation for their customers is something many struggle with. Naturally occurring occasions do exist for...
Foundational Elements For an Omni-Channel Customer Experience Strategy
In today’s business landscape, the explosion of social media and digital technologies has changed the game for companies looking to connect and build relationships with...
Extend the Realm of your Gratitude During Thanksgiving
Pumpkin pie, cranberries and turkey characterize the fourth Thursday of November. We spend this day each year with friends, family and loved ones to celebrate...
Eliminating the Subjectiveness of Customer Experience Metrics
First things first, to focus on customer experience metrics requires a good deal of focus. Hard to do when you’re in San Diego… …And while...
Inspiring Ideas for Using Personalized QR Codes
Personalized QR Codes offer a highly interactive and personal way to interact with your target audience. Strategically, a personalized QR Code is a...
B2B Marketing Best Performing Channels
If you need statistics about the potential potency of multi-channel communications in business-to-business marketing, this blog post is for you. Pitney Bowes recently...
Catapult Your Direct Marketing with Personalized QR Codes
It's not easy being friends with a marketer. Marketers like to watch television commercials, get mad if the mail is thrown away before...
Statistical Pictures Make for Engaging Variable Data Charts and Graphs
Although my made-up term of "statistical pictures" may seem like an oxymoron, by using infographics you can do just that… turn data and statistics...
Print Procurement: The Lesser Known Facet of Marketing Automation
Marketers are taking another look at direct marketing, and focusing on print automation and cost reduction as key drivers of profitability. As the economy shows...
The Remarkable Collision of Social Media and Direct Marketing
The integration of social and direct marketing is creating larger-than-life results for marketers. I recently came across a great illustration of how businesses are using...
Eliminating Secret Stashes in your Marketing Supply Chain
Hidden costs are lurking in the unused printed materials hoarded by your sales and field marketing personnel. Did you know that 72% of sales and...
Eight Secrets to Using Personalized Landing Pages
Integrate online and offline direct marketing efforts with PURLs. Ever since PURLs (or Personalized URLs) hit the scene, the integration of offline and online media...
Seven PURL Mistakes You Might Be Making
Don't risk alienating your audience by using a PURL inappropriately. Personalized URLs (PURLs) or personalized landing pages are definitely a game changer for direct and...
How to Develop Triggered Customer Life Cycle Communications
Using business intelligence along with triggered communications is the new rocket science behind digital and direct marketing. Identifying prospect and customer activities and behaviors...
Four Ideas to Put Love in Your Loyalty Program
Ever been disappointed by a gift? You're not alone. 73% of consumers participating in loyalty programs have received promotions for products and services they...