Rhonda Basler

Use Big Data to Launch a Direct Marketing Strategy That Works

SHARE By Rhonda Basler | October 8, 2018 | Blog Posts | Engage Customers We live in a society driven heavily by numbers, analytics and cold, hard facts. Big data is particularly vital for companies eager to supercharge their marketing efforts and gai...

5 Lessons from the Leaders of 3 Million Customer Service Representatives

SHARE By Rhonda Basler | September 27, 2018 | Blog Posts | Engage Customers Almost three million people identify their job as being in customer service, arguably one of the most challenging and ever-evolving roles within any business today. That make...

8 Ways to Infuse Empathy into Customer Relationship Marketing

SHARE By Rhonda Basler | September 13, 2018 | Blog Posts | Engage Customers Turning first-time buyers into lifelong customers can be a challenge. But one simple concept can help make it much, much easier. The secret? Empathy. [embedded content] Move...

5 Inspirational Examples of Corporate Social Responsibility in Marketing

SHARE By Rhonda Basler | September 6, 2018 | Blog Posts | Engage Customers Standing out from the competition can be challenging when the marketplace is already crowded. However, companies that demonstrate an obligation to various philanthropic causes...

8 Ways to Use Greeting Cards to Build Customer Loyalty

SHARE By Rhonda Basler | August 20, 2018 | Blog Posts | Engage Customers A survey by the International Council of Shopping Centers (ICSC) found that 82% of U.S. adults are loyal to brands and 84% are loyal to retailers. Unfortunately, most businesses...

Millennials, Mail and Making a Difference

SHARE By Rhonda Basler | July 10, 2018 | Engage Customers It’s not surprising that Millennials have been an increasing focus for marketers over the past decade. Even by conservative estimates, their generation (currently aged 22 to 37) now outnumbers...

3 Critical Questions to Build Deeper Customer Loyalty

SHARE By Rhonda Basler | June 21, 2018 | Blog Posts | Engage Customers We all understand that a loyal customer is extremely valuable to a business. A well-known study found that increasing customer retention rates by just 5% could lead to an increase...

3 Ways Technology Can Humanize Business

SHARE By Rhonda Basler | May 7, 2018 | Blog Posts | Engage Customers The always-insightful Jeannie Walters from 360Connext Customer Experience Consulting is back to talk about two of my favorite topics: trends and technology. Watch the video below to...

5 Reasons Your Company Needs a Human Evaluation of Your Marketing

SHARE By Rhonda Basler | February 16, 2018 | Engage Customers | Engage Employees Today we welcome Jeannie Walters, speaker, writer and CEO of 360Connext Experience Investigators, to the Hallmark Business Connections blog. Jeannie and I share somethin...

Using Emotional Intelligence to Build Employee/Customer Relationships

What do 90% of top performers in business have in common? Emotional intelligence.1 Their blend of self-awareness and self-management catapults them into the upper...

Employee Engagement: The Domino Effect on Customers

When I reflect on career success, I can measure it in dollars, in terms of salary or in revenue for Hallmark Business Connections. That...

Connecting with customers through the feel-good power of empathy

We care about our employees. We truly value our customers. We read it in almost every Fortune 500 mission statement in one form or...

Customer Experience in Action at Hallmark Business Connections

There is nothing more challenging, and exhilarating, than scrapping an old system and implementing a new one. Upgrading our online shopping experience to provide...

MMM Experiences

Do companies have to be perfect in order to win in the marketplace? Sure, we aim for flawless execution and high-quality products. But let’s...

Four customer experience tips that bridge the gap between customers who are satisfied and...

Think back to a memorable experience you had with a business. What is it about that unique experience that stands out? Most likely it...

Put Your Heart Into It

How often did your parents tell you that? My siblings and I always heard it when we were giving a halfhearted effort at our...

Cultivate Dynamic Employee Engagement to Deliver Distinguished Customer Experiences

It is no secret that your employees are the single most critical element in determining business success. But, let’s pause for a moment and...

Create Timely Opportunities to Spark Customer Appreciation, Try Valentine’s Day

Creating meaningful and authentic opportunities for businesses to express appreciation for their customers is something many struggle with. Naturally occurring occasions do exist for...

Foundational Elements For an Omni-Channel Customer Experience Strategy

In today’s business landscape, the explosion of social media and digital technologies has changed the game for companies looking to connect and build relationships with...

Extend the Realm of your Gratitude During Thanksgiving

Pumpkin pie, cranberries and turkey characterize the fourth Thursday of November. We spend this day each year with friends, family and loved ones to celebrate...

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