Ricardo Saltz Gulko
Ricardo Saltz Gulko is the founder of Eglobalis and the European Customer Experience Organization. He is a global strategist specializing in B2B enterprises, with a focus on Customer Experience, Professional Services, Design and Innovation, as well as data-driven services. Ricardo empowers major global enterprises to generate new revenue and enhance market competitiveness through the delivery of exceptional global CX, and he employs design to drive adoption and growth. The end results of his work include high growth, increased retention, loyalty, innovation ignition, adoption and growth.
While I lack a background in psychology or psychiatry studies, having come from an engineering and business graduate school, I find myself reflecting upon...
This article was originally posted on https://www.eglobalis.com/evolving-conversational-ai-for-enhanced-customer-experiences-navigating-ethics-privacy-metrics-and-trust/ In the era of Conversational AI, where voice assistants and chatbots have become integral parts of our...
Best Customer Experience Books 2023 in Digital Data, Design and Centricity – The famous 3 Ds: The article was originally posted on Eglobalis by...
Personalisation and hyperpersonalisation are as old the dinosaurs. In the same year Jurassic Park arrived in our cinemas (1993), Don Peppers and Martha Rogers...
“How likely are you to recommend our product and services to a friend or colleague”? There are few questions in customer experience where...
Article source: https://www.eglobalis.com/how-to-create-better-business-outcomes-through-cx-design/ Design everything from the customer back or customers won't come back for anything Get your CX design right and the link with…
Republished by author from: https://www.eglobalis.com/how-to-boost-customer-loyalty-in-a-tough-economy/. Economic forecasts are subdued for 2024. There are some shards of light. But, uncertainty remains high in Americas, Europe, the...
Posted originally at https://www.eglobalis.com/how-complexities-prevent-and-improve-employee-and-customer-experience-2/ How complexities prevent and improve employee and customer experience Is your organisation losing value and capacity to complexity? In this article…
Article source: https://www.eglobalis.com/transforming-call-center-experiences-how-ai-powered-solutions-can-reclaim-250-billion-in-wasted-investments/ “AI is selling like hotcakes” – Rowan Trollope Enterprise subscriptions are the most important quarterly performance metric for cloud contact centre...
Our focus in B2B is on how we design experiences that plug into positive emotions to build credibility, trust, loyalty and high lifetime value....
Original article: https://www.eglobalis.com/anywhere-everywhere-all-at-once-integrating-technology-in-b2b-omnichannel-design/ Anywhere, everywhere, all at once – integrating technology in B2B omnichannel design Integrating touchpoint technologies is a strategic imperative as we all…
Article source: https://www.eglobalis.com/from-here-to-affinity-how-to-build-client-centricity-in-professional-services/ Professional services (PS) and consulting is critical to client experience. But, here's the question: if your competitors could do the same...
There's an old adage in customer experience. Where B2C goes, B2B follows. But, the distinction between the two is fading. CX is everywhere. Expectations...
Image source: ECXO.org In a recent article we talked about the widening gap in Europe in customer experience maturity. We thought it would be helpful...
U$ 402bn is on the table for brands that simplify their CX and EX – here’s why Think about it for a moment. Brands that...
CX maturity models in Europe vary from country to country. Some have barely started or are still in the early stages of development. Others...
Peel back the layers of many successful customer experience strategies and you’ll find that accountability sits with the Chief Customer Officer (when they have...
Image source: https://ecxo.org/the-challenge-of-the-b2b-customer-experience-maturity-model-the-cx-major-pillars-for-your-organization-growth/ Customer experience culture is a set of values, beliefs, and behaviours that a company adopts in order to create a customer-centric culture....
Article source at Eglobalis. Is your company customer- and employee-centered, or is this simply a buzzword used by your leadership? If the latter is the...
This vlogcast was originaly posted at Eglobalis. Using a HumanCentred Approach to Transforming Customer Experience Tabitha: You have all of this responsibility and accountability to…