RJ Renna

7 Keys to Customer Empathy: Building Relationships That Last

Many organizations operate around short-term and annual KPIs and goals, but fail to value the significant impact of retention and long-term relationships. Although difficult (but not impossible) to measure, customer empathy is the key to building a brand and acquiring/keeping the best clients. Your...

How to Avoid High-Pressure Sales Tactics To Connect With Customers

If you’re in business, you’ve probably been the recipient of high-pressure sales tactics such as cold calls, robocalls, LinkedIn pitches, mass e-mails, and direct mail campaigns. These high-pressure sales tactics typically end up in the real or digital trash pail. High-pressure selling is defined as...

Experiential Marketing Campaigns That Leave Their Mark

The best experiential marketing campaign breaks through the messaging clutter and compels a prospect or customer to stop, read (or listen), and engage with the brand, business, product, or service.  Experiences – whether online or in real life – can be way more memorable than...

A Look Ahead: Non-Profit Trends for 2020

Close to 1.6 million non-profits currently exist in the United States and donors contribute about $390 billion annually. The competition for these dollars is expected to increase as organizations compete for their share of charitable giving. What’s more, the number of non-profits has been increasing...

Analytic Platforms to Get the Sales Metrics You Need

Do you have an accurate view of how sales representatives spend their time? Or an accurate depiction of prospect and customer engagement rates by platform or channel? Are you aware of how your key performance metrics fluctuate over time? How are you currently making...

Are You Making These Customer Acquisition Mistakes?

The journey to the land of top-notch customer acquisition processes is riddled with twists and turns. And while customer acquisition is challenging, converting new business is vital to keeping a company profitable. Without customers, a company will not survive. The right customer acquisition strategy...

Sales Strategies & Playbooks of Top Entrepreneurs

Have you ever heard the saying, “A goal without a plan is just a wish?” This couldn’t be more true in the business world. And for growth-stage and startup businesses, a solid sales approach is of the utmost importance. The right sales strategy...

Two Magic Words to Increase Donor Retention Rate

Thank you. A simple phrase that’s habitual and nearly overlooked at times. When it comes to your fundraising strategy, expressing genuine appreciation is a proven recipe to increase donor retention. To create an attitude of gratitude, get your entire organization involved and give everyone an...

Top 2019 Fundraising Campaign Ideas for Non-Profit Organizations

Charitable giving is on the rise. Last year, giving to charities hit a total of $427.71 billion. Creative fundraising campaign ideas are to thank for this. For example, #GivingTuesday, a movement to increase charitable giving, generated $380 million in donations in 2018. That’s a...

Fundraising Strategy 101: Telling Your Non-Profit Story

Telling your non-profit story is an essential piece of your fundraising strategy. Your non-profit’s story story must be clear and compelling. It should translate online, in printed materials, on social media or in person. Above all, you want generate empathy and motivate donors to...

12 Foolproof Fundraising Tactics to Build Donor Relationships

Non-profit organizations are tasked with creating an emotional connection with people that will garner their support and ultimately lead to donations. But with so many messages coming at prospective donors each day, it can be challenging to cut through the noise. Non-profits need to...

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