Renay Picard
Renay Picard
Renay is Quaero's Senior Marketing Manager, responsible for managing marketing communications, thought leadership strategies and demand generation efforts. Renay has more than 1 years of marketing experience delivering high quality b-to-b demand generation campaigns across all mediums.
Using Customer Insights to Drive Customer Value
In our latest Customer Engagement video on customer value, John Strabley - Quaero's Director of Professional Services Consulting - discusses how you can obtain...
2 Critical B2B Marketing Insights from the MarketingProfs B2B Forum
Last week, I had the benefit if attending the MarketingProfs B2B Forum here in Boston. In addition to the great networking that took place,...
When Technology Fails: The Disconnected Customer Experience
We all know that there are several big name ecommerce vendors who have a stellar reputation for delivering on their promise of a great...
The Customer Engagement Agency: CEA Video Series
In this video, Naras Eechambadi, SVP and GM of Quaero, discusses the concept of the Customer Engagement Agency. What is Customer Engagement all about...
B2B Sales and Marketing Alignment: Steps to Getting There
It's amazing how often I hear people speak about this topic. And I have worked in companies where there is tight alignment - luckily,...
Marketing for 2011: Five Critical Considerations for Success
As we close out the year and jump into 2011, I find myself looking back at the year to figure out how effective our...
iPad Applications: So Many Opportunities
Having just completed our first development iteration of a web-based iPad application, I have seen the potential for new opportunities that involve a greater...
Social Media “Lite” for CEOs
This past spring, I attended the Forrester Marketing Forum out in LA and came away with some interesting insights, especially in the social media...
Social Media and the Customer Experience
I recently attended a fabulous webinar sponsored by CustomerThink, part of their Social Business Executive Summit: How to Win in the Social Economy. The...