Mike Morgan
Mike Morgan
Mike has over 20 years of ICT, OA and CE channel sales and marketing management experience and is responsible for Relayware's global go-to-market strategy as well as the sales and marketing functions while overseeing the company's operations worldwide. Mike is recognized as one of the industry's leading experts in indirect go-to-market strategy best practice.
PRM Best Practice: Partner Segmentation – Value Based Segmentation & Measurement Criteria
A tried-and-tested approach for value-based partner segmentation is based upon the balanced scorecard method. Using this approach, you can identify all of the criteria...
PRM Best Practice: Partner Segmentation
These blogs will provide you with insights and opinions about partner relationship management from a strategic and a best practice perspective. We will also...
PRM Best Practice: Partner Selection
All too often, vendors choose their partners based upon small amounts of data that can be easily accessed, or make attempts to gather more...
CMO Advisor – Making the Most of Channel Marketing
These blogs will provide you with insights and opinions about partner relationship management from a strategic and a best practice perspective. We will also...
Social Media and “Channel Marketing”
These blogs will provide you with insights and opinions about partner relationship management from a strategic and a best practice perspective. We will also...
Sugarcon
I've spent an interesting and educational few days this week at Sugarcon 2011 in San Francisco. (RelayWare and SugarCRM are business partners and mutual...
Enterprise 2.0 and Social PRM
I spent much of last week at the Enterprise 2.0 conference in Santa Clara meeting customers and analysts, attending the presentations and walking around...
CRM Is Only Half of the Story
These blogs will provide you with insights and opinions about partner relationship management from a strategic and a best practice perspective. We will also...
Is PRM the new CRM?
I recently spent some time with Josh Greenbaum, renowned industry analyst, blogger and principal of Enterprise Applications Consulting. We had a fascinating discussion and...
Back to (the Old) School
As the summer holiday season (in the northern hemisphere, at least) draws to close and businesses start to refocus on closing out a traditionally...