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Author Archive | Mike Morgan

PRM Best Practice: Providing Service & Support VI

Blog post by on April 11, 2012

Concluding our recent series on best practice methods for the provision of web-based partner support resources: Legal Disclaimer / Privacy Statement / Terms and Conditions Websites that store and collect user information are required by law (data …

PRM Best Practice: Providing Service & Support V

Blog post by on April 2, 2012

Continuing on our recent series on best practice methods for the provision of web-based partner support resources: Content Product Services Catalog / Product and Services Collateral There should be an abundance of “channelized” product or service information. …

PRM Best Practice: Providing Service & Support IV

Blog post by on February 27, 2012

Self-Profiling In order to maintain data quality in your database and improve the targeting and quality of your communication, offer partners access and editing rights to their profile data so that they can maintain themselves. Make this …

PRM Best Practice: Providing Service & Support III

Blog post by on February 21, 2012

These blogs will provide you with insights and opinions about partner relationship management from a strategic and a best practice perspective. We will also discuss RelayWare’s technologies and software and how they can be applied to help …

Best Practice PRM: Providing Service & Support II

Blog post by on February 6, 2012

Last week, we started to consider the best approaches for providing a service and support offering to your channel partners for which the investment required is proportionate to the return yet the quality of offering is consistently …

PRM Best Practice: Providing Service & Support

Blog post by on January 30, 2012

These blogs will provide you with insights and opinions about partner relationship management from a strategic and a best practice perspective. We will also discuss RelayWare’s technologies and software and how they can be applied to help …

PRM Best Practice: Partner Communication IV

Blog post by on January 19, 2012

So far, we’ve talked about defining your objective, selection and segmentation of receivers, medium and message. In this the last part of this topic, we’ll talk about repetition and frequency. Response When you deliver call to action, …

PRM Best Practice: Partner Communication III

Blog post by on January 10, 2012

The message consists of three basic elements: Syntax – What you say. Semantics – How you say it and how you want it to be interpreted. Call to action – What you want the receiver to do …

PRM Best Practice: Partner Communication

Blog post by on January 2, 2012

eMail is still the default B2B communication method these days long replacing the direct mail piece. It looks likely to be eclipsed by social media but we have yet to encounter a vendor who has been effectively …

PRM Best Practice: Partner Communications

Blog post by on December 13, 2011

These blogs will provide you with insights and opinions about partner relationship management from a strategic and a best practice perspective. We will also discuss RelayWare’s technologies and software and how they can be applied to help …