Regan Yan

Dear Santa: Here’s Our Top 5 Martech Wish List For 2018

It’s the most wonderful time of the year! For us marketers, this means a lot of hustle and bustle; Christmas campaigns, New Year, sale...

3 Big Under-The-Hood Challenges That Stand Between You and Successful Marketing Automation Implementation

Marketing automation has moved from buzzword to industry standard on the road to becoming ubiquitous in all walks of business. It’s safe to say...

The Battle of the Century; AI vs. the Human Mind

Artificial intelligence (AI) plays a large role in our industry and has been a hot topic for decades. With Siri and Alexa helping us...

AIMIA, Aeroplan, Air Canada and the meaning of loyalty

For anyone following the news in our industry over the past week or so, you would have noticed that the Aimia Inc. stock price...

Where’s the truth in MarTech?

image credit: pixabay We live in a world where marketing changes in the blink of an eye, and it’s important to keep abreast of new...

My Marketing Automation Shame…

Photo credit: Pixabay For over 12 years now, we at Digital Alchemy have built a business on the mantra that Marketing Automation is the saviour...

Why Loyalty Programs Fail & 6 Ways to Fix Them

Photo credit: Pixabay Loyalty programs are like bottoms these days, everyone has one. Retailers, airlines, banks, telcos, coffee shops, restaurants; almost anyone who has...

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