Regan Yan

The Power of Loss Aversion in Marketing

Whether it’s losing money on the stock market, or seeing your favourite soccer team lose in the World Cup, it comes as no great...

3 Reasons Why You Don’t Get Value Out of Your Data & How to...

It’s much easier to collect data than it is to create value from it. It’s not hard to get customers to sign up for...

AI won’t steal your marketing job, here’s why

There have been numerous studies that show that AI contrary to conventional wisdom does not in fact reduce employment, rather it creates jobs. Here...

Leveraging Social Proof to Increase Customer Engagement

Ever wonder why, when you’re out at a group dinner, several people decide to order the same meal, right down to identical side dishes...

The Paradox of Choice: Why less is more when it comes to engagement

It’s no secret that as humans we like to exercise our freedom of choice. Having choice is important as it helps us to express...

Getting Customers to Say YES: The Commitment Principle

The term ‘commitment principle’ was coined more than thirty years ago by Dr. Robert B. Cialdini in his book “Influence: The Psychology of Persuasion”....

Dear Santa: Here’s Our Top 5 Martech Wish List For 2018

It’s the most wonderful time of the year! For us marketers, this means a lot of hustle and bustle; Christmas campaigns, New Year, sale...

3 Big Under-The-Hood Challenges That Stand Between You and Successful Marketing Automation Implementation

Marketing automation has moved from buzzword to industry standard on the road to becoming ubiquitous in all walks of business. It’s safe to say...

The Battle of the Century; AI vs. the Human Mind

Artificial intelligence (AI) plays a large role in our industry and has been a hot topic for decades. With Siri and Alexa helping us...

AIMIA, Aeroplan, Air Canada and the meaning of loyalty

For anyone following the news in our industry over the past week or so, you would have noticed that the Aimia Inc. stock price...

Where’s the truth in MarTech?

image credit: pixabay We live in a world where marketing changes in the blink of an eye, and it’s important to keep abreast of new...

My Marketing Automation Shame…

Photo credit: Pixabay For over 12 years now, we at Digital Alchemy have built a business on the mantra that Marketing Automation is the saviour...

Why Loyalty Programs Fail & 6 Ways to Fix Them

Photo credit: Pixabay Loyalty programs are like bottoms these days, everyone has one. Retailers, airlines, banks, telcos, coffee shops, restaurants; almost anyone who has...

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