Rebel Brown
Rebel Brown
Rebel Brown consistently challenges the status quo to deliver optimum solutions and high velocity growth for her clients. She combines the strategic expertise and tactical savvy of a global Corporate Strategy, Launch and Turnaround Expert, along with the leadership and motivational skills needed to get the job done.
Does Social Media Drive Your Bottom Line?
Social Media created a signifcant change in the way we communicate with our markets. The promise of social media is the opportunity to connect,...
Your Buyer on Fear
Do you believe that Fear, Uncertainty and Doubt (FUD) is the only way to sell successfully in this tough economic time? I've listened to a...
Perceptions, Relevance and our Digital Buyers
We're in the midst of the biggest shift every in B2B business. B2C too for that matter. Welcome to the world of digitally...
Does Integrity Matter in Social Media?
Don't measure your neighbor's honesty by your own. ~ Proverb My post on Fakers in Social Media triggered a number of private and public conversations.…
When the Herd Instinct Backfires
Youth is easily deceived because it is quick to hope. ~ Aristotle When it comes to social media and the herd instinct, I don't think...
The Brain, Conformity and Business Success
Do you conform to the opinions of others? Most of us will answer that question with a vehement "No way!" We're all wrong, and we...
People Will Talk
The truth is that our buyers and prospects - happy and not so much - are comparing experiences, sharing lessons learned and oh so...
Why Marketing is Like Internet Dating
Our digital world empowers B2B buyers to gather information and make purchasing decisions, without a vendor involved. Consequently, today's B2B buyers are behaving like B2C...
3 Ways to Get Personal with Marketing
If conversation is the new campaign – then it follows that the most compelling conversation is personal in nature. After all – isn't...
Pride Before the Fail
So many marketing discussions revolve around our brands. Many marketers think we still control our brands. I don't buy it for a minute. Given the...
Our Prospects Push Back
For decades, pushing at our prospects was a marketing mainstay. We were taught to - We pushed promotions, calling it lead generation. - We pushed...
Who’s Got the Power?
One of the Internet's strengths is its ability to help consumers find the right needle in a haystack... ~Jared Sandberg If you think you...
Conversation is the New Campaign
If you engage people on a vital, important level, they will respond. ~ Edward Bond Our buyers no longer need us to get the information...
The Marketing Reality Gap
Reality is merely an illusion, albeit a very persistent one. ~Einstein Having a great handle on your buyers' reality is one of the most...
Your Story has Two Faces
You get more flies with sugar than you do with vinegar... That's a very powerful rule for marketing - in any industry. Yet we...
Leading with Humanity
Are you caught up in the technology of the times? All the talk of Twitter tools, Klout algorithms, Facebook Timelines, better ways to...
Long Live Content Marketing
Everywhere I turn I see some new article proclaiming the death of content marketing. What a crock... Content marketing is not the problem! The problem...
Desperately Seeking Simple
Do you believe that simple sells? All too often in complex businesses, we think complexity is cool. We like to share all the details of...
Deadly Leadership Sins
I ended up in Twitter Jail in under 30 minutes last week. Wow - that's a new record for me. It was during #bizforum...
How to Use Questions to Drive Marketing Results
We've all been trained to make strong statements as part of our marketing message. We claim everything from "market-leading" to "best-in-class" to "world's 1st"...