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Author Archive | Rebel Brown

Freedom from the F Words

Blog post by on April 22, 2013

Mistakes are the portals of discovery…. ~ James Joyce It’s alright – I’m not talking about THAT F-word. I’m talking about the other ones…fear and failure. These two words, individually or when combined into a single emotional …

Big Data, Quantum Theory and Your Unconscious Mind

Blog post by on April 17, 2013

Every 2 days we create a quantity of information equal to the volume of information created between the dawn of civilization all the way to 2003. WOW. But even the largest data warehouse can’t match the biggest …

Social Media, Is 7 Percent Enough?

Blog post by on April 12, 2013

It’s a fact. Our body language and vocal tones account for 93% of our rapport and trust-building in the communication process. What does that say about social media communication? We can’t see the body language of our …

3 Ways to Watch Your Language

Blog post by on April 1, 2013

The limits of my language define the limits of my world. ~Wittgenstein Words and language form the building blocks for most of our human interactions. The right words bring a story to life, warm our hearts and …

Confusing Assumptions With Intuition

Blog post by on March 13, 2013

What You Don’t Know About Intuition Can Hurt You ~ Nir and Far blog The above post started a conversation among a few of my Twitter pals last week. The post’s basic theme was that intuition is …

The Borg Know Your Business

Blog post by on March 3, 2013

The Borg, and our human response to them, offers a perfect example of resistance to change as a positive behavior. Unfortunately that’s a very, very rare example of resistance to change as an upside. The reality is …

Media and Buyers Simply Don’t Care!

Blog post by on February 5, 2013

“We told our client that announcing a product at the World Congress wasn’t a great idea. It’s too hard to get above the noise. So they’re announcing three instead of one new product. The media won;t even …

Marketing and Our Buyer’s Defense Mechanisms

Blog post by on February 3, 2013

Buy Now! Must Have! Today Only! Your Competition is Doing It! These are examples of imperative statements – those marketing phrases that we’ve been taught will trigger an immediate response. In today’s market we send our audience …

Marketing’s Rule of Three

Blog post by on January 29, 2013

We marketers and sales folks have been trained that more offerings, products or options mean more chances to capture our buyers attention. That’s so not true. Yesterday we chatted about how the mind processes those long lists …