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Ray Boyle

Ray Boyle
Fair Isaac
Ray Boyle, vice president with Fair Isaac, leads the Global Retail and Consumer Branded Goods Industry practice areas. Since 199, he has worked with executive teams to build analytically driven decisioning organizations. Previously, he was with Wal-Mart's SAM'S CLUB Division. He holds an MBA from the University of Notre Dame.

Harnessing the Power of Enterprise Decision Management To Drive Retail Growth

Retailers today face the challenge of building customer-centric marketing programs that achieve one or more of the following three basic goals: • Bring more traffic...

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