Ravi Shankar
Ravi Shankar
Ravi Shankar is Senior Director, MDM Product Marketing, Informatica. Shankar is responsible for product and technical marketing activities for master data management (MDM) as part of the Data Quality business unit at Informatica. Shankar joined Informatica following the Siperian acquisition, where he ran product marketing. He helped position the company as a proven leader in multidomain MDM.
Why MDM and Data Quality is Such a Big Deal for Big Data
Big Data is the confluence of three major technology trends hitting the industry right now: Big Transaction Data (describing the enormous growing volumes of...
Gartner BI Summit Shows Strong Demand For MDM In APAC
Master data management is a hot topic in Asia Pacific. That was shown by the keen interest in MDM during Gartner's BI Summit in...
Seven Ways To Reduce IT Costs With MDM
We often hear from our Informatica MDM customers about the main benefits they've realized from master data management (MDM)—smarter, faster decision-making and greater productivity...
Informatica TweetJam: This Time It’s About MDM
Master Data Management (MDM) is certainly abuzz! In its recently released Magic Quadrants for MDM, Gartner projects a Compound Annual Growth Rate (CAGR) of...
The View From Over There: MDM Making Inroads With International Decision Makers
In late April I was in London to give the MDM keynote at Informatica World, and was surprised to be greeted by a standing-room-only...
Do The Math: Platform Approach Adds Up As The Superior Alternative to Multidomain MDM
A couple of weeks back I posted on the shortcomings of the application approach to multidomain MDM, so this week let’s take a look...
Why The “Upside-Down” Approach Doesn’t Work For Multidomain MDM
OK, where were we… Oh right! Sorry for the interruption in blogging. We've all been busy getting acclimated to our new surroundings in Redwood...
Top 3 Trends in 2009 that Transformed the MDM Market
With the New Year dawning I wanted to look back at some industry trends from the past twelve months, and then look at ahead...
Leading Research Firm’s Take on Multidomain MDM in Its 2010 Predictions
Just this week, leading research firm Gartner, Inc. published its 2010 predictions for MDM. There is one prediction related to multidomain MDM that I...
Top Five Reasons Not To Master Your Data in SAP ERP
Over the past two years, the demand for Master Data Management (MDM) has remained strong, despite the economic downturn. This isn't surprising, since...
Is Your Multidomain MDM Really Multidomain?
The current hot topic in the MDM space is multidomain master data management. And rightly so, as multidomain MDM has the potential to drive...
Siperian Wraps Up The Best Ever User Conference!
Now that we’re back in the office from last week’s Siperian’s 5th user conference, it’s apparent that the event was quite a success. The...
The Flawed Vision of Customer Data Integration – How to Get It Right the First Time?
The early pioneers of Customer Data Integration (CDI) had a primary goal – to create the most reliable customer data for the company by...
Seven Critical Questions to Ensure Master Data Governance Success
Typically, in large organizations data governance and its practice germinates either from a top-down approach led by a key executive– say a Chief Financial...
Seven Ways to Reduce IT Costs with Master Data Management
Information Technology managers are facing a dilemma given the current economic climate – despite budget cuts, companies do not expect reductions in the service...
The Right and Wrong Approaches to Enterprise Master Data Management Journeys
There are two kinds of organizations: those which have implemented a master data management (MDM) solution and those which haven't but undoubtedly will in...
Getting Off on the Right Foot: Avoiding Common Master Data Management False Starts
Companies wishing to start a master data management (MDM) project may be unsure where and how to begin. After all, MDM is a...
How To Write an RFP for Master Data Management: 10 Common Mistakes To Avoid
Critical master data management (MDM) functionality can be easily overlooked when request for proposals (RFP) are narrowly focused on a single business data type—such...