Ram Krishnamurthy
Salesforce.com Acquisition of Radian6
Salesforce.com's acquisition of Radian6 yesterday was quite the news yesterday. This was especially interesting following their recent investments in Hubspot and Seesmic and the...
Agile Marketing – Constant Evolution
In a previous blog on agile marketing I discussed how marketing could learn from software development and become more agile. With online and digital...
Email best practices for B2B lead management
A big component of lead management strategy in B2B marketing is the process of building relationships with your prospects and engaging a prospect with...
Challenges with Mobile Marketing – Part 2
In my previous blog I wrote about the growth in mobile channels and content challenges that organizations are facing. In this blog I will...
Challenges with Mobile Marketing – Part 1
In my previous blog I wrote about the growth in mobile channels and how it is interlinked with growth of social media. This growth...
Mobile – meet Social Media
Mobile is one of the fastest growing channels for marketing and advertising in the last few years. And in the next few years marketing...
Time for Marketing to Learn from Software Development
The tough economic climate has significantly impaired marketing budgets. Although the economy and budgets may be bouncing back, Marketing professionals are still being asked...
Value of Prospect Segmentation Online
As more and more organizations want to extend their reach using Digital marketing, the biggest challenge they face is "how to handle anonymous users"....