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Rebecca Ponce

Hospitals: Showcase Your Technology

It's not enough for hospitals to acquire new technology — it's also essential to promote those advances to patients and future healthcare professionals. Putting new...

White Papers: Choosing the Right Audience and Approach

The purpose of a white paper is to solve a problem or present ideas and products that may help solve problems. Most popularly, white...

LinkedIn Proves It’s Not the Weakest Social Media Link

Facebook and Twitter and LinkedIn, oh my! LinkedIn might have taken a little longer to popularize than Facebook and Twitter, but it has proven...

How to Get Good Blog Ideas

As I was trying to decide what to write about for my next post, I found myself on Google typing in "how to get...

How to Network and Market Yourself Online

Sure, networking at events and social settings is essential for business. But networking online is an many cases better than a business card exchange...

New generation of hospital marketing — baby boomers out, web generation in

When you use your hospital website to recruit physicians, consider asking what draws patients to choose your hospital. In a recent Wax Custom Communications survey...

How to Network Successfully

I've often heard people say that the most difficult things to do when trying to market their company are networking and marketing themselves. We'll...

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