Cody Ward
Cody Ward
Cody Ward is a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area. He has worked to help Fortune 500 companies and small businesses alike fit together the right pieces of their B2B or B2C marketing puzzle. By combining technical solutions with modern marketing strategy, Cody has developed a track record for executing digital marketing campaigns that deliver strong ROI results.
5 Easy Black Friday Marketing Tips You Still Have Time For
Black Friday (November 23, 2012) is going to be the most popular shopping day of the year in the United States and your company...
How to Improve Google Adwords Quality Scores [Infographic]
I recently stumbled upon an useful infographic created by Digital Net Agency, a performance-based search agency with a concentration on Search Engine Optimization (SEO)...
Bring Clarity to Your Marketing with the Campaign ID
As marketers, we've all heard John Wanamaker's famous quote… "Half the money I spend on advertising is wasted; the trouble is I don't know which...
3 Emails Your Customers Should Be Getting, At Minimum
Customers want to engage with brands they actively spend money with. This is apparent through rise of social media and the interaction with companies...
10 Books Every Marketing Leader Should Be Reading
If you're a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one of your mantra's or...
3 Website Metrics to Watch Daily
If you own a website or blog then naturally you should be monitoring whether it is accomplishing your goals or not. Of course, that's...
Marketing Automation, Set It and Forget It
Whether you're a B2B or B2C company, it's advantageous to manage your customers and prospects in one of the many customer relationship management (CRM)...
SMS Marketing Trumps Social Media Marketing [Infographic]
A recent infographic by Mogreet, a leader in mobile video and MMS messaging, stacks up the usage and engagement of SMS & MMS mobile...
Content Marketing Warfare on Google Panda & Penguin [Infographic]
If your website rankings have changed for the worse as a result of Google's Panda and Penguin algorithm updates, then you're probably looking for...
Invest in Your Brand with Content
Your customers are looking to buy your product or service, but why should they choose you? As a responsible consumer, they do research online,...
Social Media is Going Corporate [Infographic]
The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Initially skeptical...
The 6 Step Inbound Marketing Process [Infographic]
I wanted to share this fantastic and easy to understand infographic I came across outlining the Inbound Marketing Process. It was created by an...
Open Rates Are Not As Telling As You Think
It often surprises me when I ask email marketers, "How is your campaign going?" and they answer with something similar to "Very well! Our...