Top

Author Archive | Cody Ward

Can CRM and Marketing Automation Be 1 Tool?

Blog post by on March 15, 2014

I recently talked with Stewart Rogers (@TheRealSJR) and he shared with me a very cool and different approach to CRM and Marketing Automation. The solution, Salesformics. Salesformics aims to simplify both CRM and Marketing Automation – by …

9 Steps to Digital Marketing Greatness [Infographic]

Blog post by on February 18, 2014

This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence. It won’t happen overnight, but with a little bit of dedication and the right resources to back you, you can accelerate …

The 2014 Digital Marketing Ecosystem

Blog post by on January 8, 2014

For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to …

2013 B2B Marketing Priorities [Study]

Blog post by on August 1, 2013 Editor's Pick

Towards the end of 2012, Software Advice, CMO.com, and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand Generation Benchmark Survey, gives marketers a complete view of the current status of …

Choosing the Right Social Media Platform [Infographic]

Blog post by on July 1, 2013

There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. First off, you have to decide on the resources you’re willing to allocate every day, …

How to Improve Email Deliverability [Infographic]

Blog post by on June 14, 2013

If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to your subscribers. This is one of the most common questions from marketers. There …

Blogging Leads to Sales

Blog post by on June 10, 2013

Originally posted here on USSCO Speaks blog. Business owners sometimes treat their online marketing like flossing. They know they should do it, but it nevertheless gets buried under the tasks of running the day-to-day business. Included in …

The New Rules of Lead Generation Book Review

Blog post by on May 29, 2013

There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should be a focus on generating sales-ready leads. After all, if the marketing isn’t …

5 Ways to Improve your SEO Today

Blog post by on March 26, 2013

Originally posted here at USSCOSpeaks.com Now that you have a website, the next natural question is “How do I get people to come visit it?” Your options are quite large, although your budget probably isn’t. Therefore one …