Cody Ward
Cody Ward
Cody Ward is a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area. He has worked to help Fortune 500 companies and small businesses alike fit together the right pieces of their B2B or B2C marketing puzzle. By combining technical solutions with modern marketing strategy, Cody has developed a track record for executing digital marketing campaigns that deliver strong ROI results.
Top Books for Marketing Leaders
If you’re a leader that is constantly putting together all of the pieces to a marketing puzzle, chances are one of your mantra’s or...
The Mobile Revolution is Here Now [Infographic]
For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The...
Ignore Your Email Marketing Open Rates
It often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our...
Can CRM and Marketing Automation Be 1 Tool?
I recently talked with Stewart Rogers (@TheRealSJR) and he shared with me a very cool and different approach to CRM and Marketing Automation. The...
9 Steps to Digital Marketing Greatness [Infographic]
This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence. It won’t happen overnight, but with a little...
The 2014 Digital Marketing Ecosystem
For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a...
2013 B2B Marketing Priorities [Study]
Towards the end of 2012, Software Advice, CMO.com, and Eloqua teamed up to ask marketing professionals their priorities in 2013.The study titled B2B Demand...
Choosing the Right Social Media Platform [Infographic]
There are many factors to consider when you're choosing the social media platform that is right for your brand or company profile. First off,...
How to Improve Email Deliverability [Infographic]
If one of your digital marketing tactics is email marketing then you understand that the most important aspect is actually getting your content to...
Blogging Leads to Sales
Originally posted here on USSCO Speaks blog. Business owners sometimes treat their online marketing like flossing. They know they should do it, but it nevertheless...
The New Rules of Lead Generation Book Review
There are many elements to marketing that can prove effective for growth of a business. However, at the heart of every marketing strategy should...
Tips for Fixing Email Template Code Problems Infographic
If you've ever developed an email before, you know that the coding doesn't stop when your design looks good in the browser. In fact,...
5 Ways to Improve your SEO Today
Originally posted here at USSCOSpeaks.com Now that you have a website, the next natural question is "How do I get people to come visit it?"…
The Mobile Revolution is Here Now [Infographic]
For the past 5 years or so, research has predicted that mobile devices would overtake personal computers when it comes to internet usage. The...
Mobile vs. Social – Round 1: Ding! Ding! Ding!
This year is off to a roaring start for digital marketing. Corporations and small businesses alike are investing heavily into digital marketing and we'd...
Why Your Business Should Go Mobile
Originally posted here at USSCOSpeaks.com It is not surprising that mobile searches have grown four times since 2010 (Google Mobile Optimization Webinar, 2011). Take a…
Strategies for a Successful Paid Search Campaign
Originally posted here on USSCOSpeaks.com First off, let's take a step back and understand people's behavior online. Every minute there are 70 new website domains…
The Difference Between SEO & SEM
Originally posted here on USSCO Speaks blog. It's hard to keep track of all the digital marketing buzzwords that are flying around the internet today....
How Social Media and Mobile Technology Impact the Customer Experience [Infographic]
It's easy for technology start-ups and web service companies to understand the importance of communicating with customers through channels such as social media and...
Emails Reach Their Best Results In the 1st Hour [Infographic]
Every company, every industry, and even every department in a single company can have different results. If you want to truly want to know...