Prem Kumar Aparanji

Dumbing down Social CRM

I have been in the US this past week. The journey from Bangalore to Washington DC in itself was quite interesting. A three hop...

Avatar 3D : Pocahontas :: Social CRM : CRM

Avatar 3D has no new plot line, but is very different experience & supposedly a big game changer. Social CRM has no goals vastly different...

What I’ve Discovered About Twitter

This is a post to contribute to an experiment initiated by Esteban Kolsky & Venessa Miemis wherein we all write about what we discovered...

Context is queen, especially for Social CRM

I am sure you have heard of the adage that the Content is King and also of the addendum to that adage that...

Simple strategies for Social CRM implementations

Social CRM is an emergent strategy for businesses to accommodate their customers' demands in this new age of social computing - a cusp of...

Enterprise 2.0 vs Social CRM – Fight or Tango?

There is either a new storm brewing in the horizon or may be just a mirage, it is unclear as yet. I am talking...

“Social”ing Applications

The term "Social" in digital technologies applies to the social "Activities" & "Networks" that people perform & build in these platforms. By Social "Activities" I...

Of Trust & Reputation in Social CRM

Human race is pretty fickle actually when it comes to trust. It doesn't take much to lose trust in someone. That someone would have...

Social CRM – ETL of Social & CRM Data?

Traditional CRM systems, at a data level, are about collecting, organising & analysing customer data. The data is collected in a structured manner through...

Hello CT! Help me make the shift :)

Thus far I have been working safely behind the scenes but now I have been "discovered" and have been given the opportunity of getting...

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