Prem Kumar Aparanji

Future of Work?

Millenials, or rather any generation, are a product of their era - especially the one they witnessed/endured during their teens. And this then manifests itself back on the world when they enter the work world. Benioff, CEO of Salesforce.com joked earlier this week that Lotus...

Of Gurus, Pundits, Mantras and Social CRM

Jacob Morgan, Principal of Chess Media Group who taught me to eat with chop sticks and introduced me to Sushi, has a personal rant about social CRM gurus & guidance out there on CMS Wire. I tried posting a comment but it went into...

Leading in an increasingly networked world, personal notes

There are a lot of books and research studies coming up about leading in the new reality & future. The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion by John Hagel & co, Reorganize for Resilience: Putting Customers...

Social Media vs Social Customer Relationship

Notice that I have not used the words marketing or management in the title of this post? This post is just some notes I wanted to take (& thus share) based on what I am reading in the marvelous book called "Business Model Generation:...

Knowledge stocks vs Knowledge flows

Traditional IT has been about facilitating the creation & maintenance of Information flows & Data bases. A step ahead of data bases were the knowledge bases, like the intranet which is currently in use. Information flows are seen in the various workflows built within...

Social Software for the Enterprise – revisiting the FLOSS options

I got to know of a new entrant into the confused enterprise 2.0 space which has been open sourced and seems to be funded by the tax payers money of US. Lockheed Martin's new Eureka Streams. Being a FLOSS junkie and somewhat involved in...

The new epistolary culture

Anybody here read Jane Austen's novels? You know the woman who wrote novels that inspired movies like Bride & Prejudice that Aishwarya Rai acted in? You haven't seen the movie? I haven't either. But you surely have read those novesl? No? Please go over...

Social Media Channel for Regulated Industries

Pfizer tomtomed about what they call as the first slideshare channel from a regulated industry player and many social media pundits have taken up arms against this claim & termed the channel as not social at all since Pfizer is not interacting, but rather...

Is oldspice engaging with the social customer – PR or SCRM?

If you are from the US & watch TV or follow twitter, facebook and/or youtube closely to catch the fleeting memes as they unfold, you must have obviously noted the exalted buzz around the recent ad campaign to revive P&G's Old Spice brand, first...

Social Media Archiving

“Every firm that intends to communicate, or permit its associated persons to communicate through social media sites must first ensure that it can retain records of those communications.” – FINRA Regulatory Notice (January 2010) I cannot comment on a regulatory policy of USA,...

From Team work to Autopoiesis in the Social Firm

Humans have always been social & until they were in villages, everyone knew everyone in their communities. With the growth of cities, and the rat race, a lot of that social aspect of humans is left underutilized. You know what happens to your muscles...

Tale of an Old business and a Social Customer

I went to BSNL, a traditional, state owned national telephony provider here in India, yesterday to get a new EV-DO connection (we will talk about it a bit later). Folks working there are quaint & older than those in the private service providers. Clean,...

Millenials seek Meaning. Are they in your Social CRM strategy?

On my flight from Dubai to Atlanta aboard DL 007, I read a short piece in the Delta in flight magazine on the Millenials. Given my interest in all things affecting Social CRM (hope its not news to you) I read it & found...

XAuth & the Social CRM IT Landscape

I believe that my year old IT Landscape diagram is up for a few updates now. Predominantly in the Analysis side of things as well as in the examples for each of the components in it. There is however one tech that is muddling...

How is Social CRM different from Social Media Marketing?

There is a great discussion going on in Frederique Garzon's (@lalachad) blog post titled "Just what is Social CRM anyway?". I am merely reprinting what I posted there (with a few minor fixes), and thus what follows would seem a bit out of place/context. I...

Social Customer, Online Communities, Social CRM and Social Business

Good friend, professor, thought leader, VP at SugarCRM and great guy to hang out with, Mitch Lieberman has put together a slick presentation using the awesome Prezi.com as only a professor with real world business experience can do. His post gives some background on the...

Why the need to add “Social” to the term “CRM”?

This is an interesting question that I see cropping up of late, since the news about the arrival of the new kid on the block - Social CRM - is reaching new ears. Is it just old wine in a new bottle or is...

The Social CRM Zeitgeist

Image Source: Flickr I woke up this Saturday morning, yet again, to an important announcement that was made the evening of the US' Friday. And I find the world changed yet again. :) I am of course talking about the humongous report on what consists…

Pardon me for crying out loud, am not a Social CRM vendor.

During my discussions around Social CRM in the past couple of years in the social media/networks and realspace too, I have had to face some prejudice from various people that was directed towards me as though I were a software vendor with the best...

My video interview with Lithium Tech – all about Social CRM

As an innovations manager at the Customer Solutions Practice of Cognizant, I had been enabling the teams to come up with new ideas, build on them, provide support to develop them into offerings, market them, the whole shebang. We even built a system that allowed...

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