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Prem Kumar Aparanji

Prem Kumar Aparanji
SCRM Evangelist @ Cognizant. Additional knowledge in BPM, QA, Innovations, Solutions, Offshoring from previous roles as developer, tester, consultant, manager. Interested in FLOSS, Social Media, Social Networks & Rice Writing. Love SF&F books. Blessed with a loving wife & a curious kid. :)

Future of Work?

Millenials, or rather any generation, are a product of their era - especially the one they witnessed/endured during their teens. And this then manifests...

Of Gurus, Pundits, Mantras and Social CRM

Jacob Morgan, Principal of Chess Media Group who taught me to eat with chop sticks and introduced me to Sushi, has a personal rant...

Leading in an increasingly networked world, personal notes

There are a lot of books and research studies coming up about leading in the new reality & future. The Power of Pull: How...

Social Media vs Social Customer Relationship

Notice that I have not used the words marketing or management in the title of this post? This post is just some notes I...

Knowledge stocks vs Knowledge flows

Traditional IT has been about facilitating the creation & maintenance of Information flows & Data bases. A step ahead of data bases were the...

Social Software for the Enterprise – revisiting the FLOSS options

I got to know of a new entrant into the confused enterprise 2.0 space which has been open sourced and seems to be funded...

The new epistolary culture

Anybody here read Jane Austen's novels? You know the woman who wrote novels that inspired movies like Bride & Prejudice that Aishwarya Rai acted...

Social Media Channel for Regulated Industries

Pfizer tomtomed about what they call as the first slideshare channel from a regulated industry player and many social media pundits have taken up...

Is oldspice engaging with the social customer – PR or SCRM?

If you are from the US & watch TV or follow twitter, facebook and/or youtube closely to catch the fleeting memes as they unfold,...

Social Media Archiving

“Every firm that intends to communicate, or permit its associated persons to communicate through social media sites must first ensure that it...

From Team work to Autopoiesis in the Social Firm

Humans have always been social & until they were in villages, everyone knew everyone in their communities. With the growth of cities, and the...

Tale of an Old business and a Social Customer

I went to BSNL, a traditional, state owned national telephony provider here in India, yesterday to get a new EV-DO connection (we will talk...

Millenials seek Meaning. Are they in your Social CRM strategy?

On my flight from Dubai to Atlanta aboard DL 007, I read a short piece in the Delta in flight magazine on the Millenials....

XAuth & the Social CRM IT Landscape

I believe that my year old IT Landscape diagram is up for a few updates now. Predominantly in the Analysis side of things as...

How is Social CRM different from Social Media Marketing?

There is a great discussion going on in Frederique Garzon's (@lalachad) blog post titled "Just what is Social CRM anyway?". I am merely reprinting what...

Social Customer, Online Communities, Social CRM and Social Business

Good friend, professor, thought leader, VP at SugarCRM and great guy to hang out with, Mitch Lieberman has put together a slick presentation using...

Why the need to add “Social” to the term “CRM”?

This is an interesting question that I see cropping up of late, since the news about the arrival of the new kid on the...

The Social CRM Zeitgeist

Image Source: Flickr I woke up this Saturday morning, yet again, to an important announcement that was made the evening of the US' Friday. And...

Pardon me for crying out loud, am not a Social CRM vendor.

During my discussions around Social CRM in the past couple of years in the social media/networks and realspace too, I have had to face...

My video interview with Lithium Tech – all about Social CRM

As an innovations manager at the Customer Solutions Practice of Cognizant, I had been enabling the teams to come up with new ideas, build...

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