Prem Kumar Aparanji

Kicking the technological can down the social road

That's what you are doing if you are getting caught in implementing social communities or social bars for intranets for the engagement and social ads/campaign managers and content+marketing automation tools for the eyeballs. Do NOT mistake the current trend of Social Business and Social Technologies...

#OccupyTime – From #RealTime to #RightTime

I am breaking a self-imposed (though unannounced) radio silence to make a short comment about something that hit me very deeply, more deeper than viscerally. I was winding up for the day when I got an email that went like this: It seems like every…

Good management can be better than new tools & inventions

Sometimes all it takes is better management, not new tools/solutions. Management of oneself, one's methods, thinking, practices, habits. However, that requires a shift in behaviour, and a bigger effort up front. Newer technologies most often than not are developed to give instant improvements in...

Metaphors, Analogies, Narrative and SMAC

I got an email over the weekend from a colleague asking if we could include Metaphors as a theme for 2013 under our organizational change management initiatives. And what do I find in my twitter time line on Monday morning? An article from MIT...

Social Design, Empathy & Mindfulness

Frederick Taylor, dubbed "the father of scientific management", gained repute for making steel manufacturing more productive in Pennsylvania by conducting time studies of labourers which involved measuring how much time they took to perform their tasks, which were usually repetitive and required low skills....

Of melting pots and thalis of social business

It's been a long time since my last post and there has been a lot of water under the bridge. Sandy & Nilam were a sort of double whammy to us since it affected NJ, USA & Chennai, India simultaneously. And I got on...

Social Construction: an aid for solution envisioning

Barn raising, DeKalb County, Indiana, USA, about 1900 Of the new technologies that are defining the future of work and forward looking horizons of business the most buzzed about are the quartet of Social, Mobile, Cloud and Big Data. Some, as I have mentioned...

CEOs, Social is not a Fad. It has economic value too, possibly $1.3 Trillion

Earlier this year we heard from Gartner's survey that Social Media is not a high priority item for the CIOs in 2012 though it did seem that their high priorities were all affected by Social to a large extent. Top most priority was Collaboration...

Increasing your “social surface area”

"Lucky people increase their odds of chance encounters or experiences by interacting with a large number of people"— Peter Sims in Little Bets: How Breakthrough Ideas Emerge from Small Discoveries In social media, you need to go out and read and post. They won't come...

Future: experts, predictions, soothsaying

One of the new books on my shelf right now is "future babble: How to stop worrying and love the Unpredictable" by Dan Gardner. I have a few more like "Customer in the boardroom" by Bijapurkar, "The Magic of Reality" by Richard Dawkins, etc....

SMAC – Social, Mobile, Analysis (Big Data), Cloud

Source: Oatmeal Shop I am a pioneer of various initiatives in my organization that ranges across new technology, new business offerings, new geography expansion and have done stuff that probably are firsts in the Indian IT industry. I was the probably first to install...

Social Media is CIO’s least priority in 2012

From Gartner's blogs There is a great blog post around some interesting findings from a survey of CIOs by Gartner over on their site. And the most shocking (to some) finding is that Social Media/Web 2.0 comes in as the 11th priority this year (not...

Systems of Awareness

Last September, around the time when the brand marketers of the world renewed the discussions around the definition of Social CRM, I came up with a post titled "Social CRM: Hiring the right definition" in which I tried to look at Social CRM from...

Rethinking “Social” in 2012

Source: Spiegel.de I am passionate. Passionate in all things that allow us all, the humanity, to make the world a better place. But since that's kind of a tall order and a huge field to work in, I chose Customer Relationship Management back in 2000;...

What is the Social CRM interface of the future?

I am following the #scrm11 hashtag on Twitter to be informed about the Social CRM event in Paris, France and then I see this tweet (being reported from the event, not the person's question, I presume): It seemed to me from the tweets (please correct...

Is the identity of the Social Customer at risk?

Assange vs Zuckerberg Paul Greenberg posited well over two years ago (and more than those many years in the making) that the social customer had taken control over the conversation and that the businesses needed to respond to that. Businesses did respond and how! Not only...

Social CRM: Hiring the right definition

There is a huge discussion going on over at thebrandbuilder blog & on twitter too over the definition of social CRM, especially the Paul Greenberg version as adapted by Esteban Kolsky. There is a nice effort at wordsmithing the definition and this is what...

Quick review on Google+

Well, since everybody & their dog friend seems to be getting onto Google+ today ... and since in spite of the heavy supply of accounts there seems to be an even greater demand as evidenced by people selling invites to Google+ on ebay ......

Social CRM is dead, long live Social CRM?

Bob Thompson, Editor of CustomerThink.com and a friend who graciously threw a dinner party for me at a fabulous Italian Restaurant last year when I was in San Francisco area for the first time ever, has a very intriguing post that has got the...

Of Pigs, Elephants & Hives – Social CRM and Big Data

After a long gap I make a comeback into pure play technobabble. But I promise I will try to keep it as simple as possible. In a post titled "Social CRM – ETL of Social & CRM data?" I had posited over two years ago...

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