Caroline Japic

Deep B2B Customer Acumen: The Perfect Seal for Leaky Revenue Pipelines

If anyone’s still in doubt about the value of building a multi-dimensional, in-depth understanding of customer relationships in the B2B realm, this should be the clincher: It can save your business very significant amounts of cash. Many companies are leaking millions, often tens of...

Building Deep B2B Customer Acumen with Human-in-the-Loop AI

Customer service chatbots, intelligent avatars and the rest of the Artificial Intelligence (AI) crew are no doubt heading our way, poised to alter the customer experience (CX) forever. But AI already is impacting business-to-business companies in less hyped, but equally dramatic ways. It’s helping...

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