Paul Mosenson
Paul Mosenson
Owner of NuSpark Marketing Helps B2B and B2C companies market themselves through integrated tactics, (traditional advertising, internet advertising, SEO, social media), conversions, and sales through lead nurturing/marketing automation.
An Introduction to Twitter Lead Generation with Lead Generation Cards
How to Use Twitter's Lead Generation Cards to Actually Generate Leads On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This...
SMB Marketing Automation: Getting Started with Content Strategy
We all have stories in our lifetime where we reference "chicken or the egg" regarding a reference to what comes first. This same...
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
Name a memorable ad in the past. Chances are, it's a television ad. Why? Because nothing beats the power of a...
Negative Keyword Strategy for B2B Paid Search (PPC); How to Determine
When we at NuSpark Marketing put together strategic B2B pay-per-click Adwords or Bing Ads campaigns, we carefully implement a negative keyword strategy as well....
How The Beatles’ Songs Optimize B2B Marketing Strategies
Many of the Beatles songs do have lessons for B2B marketers especially when it comes to content marketing, inbound/outbound marketing, and analytics. As a...
Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan
Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to...
24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
As a digital marketing lead generation strategist and online media buyer, you just can't have enough tools to help manage my clients' online activities....
An Overview of Google Analytics Goals & Conversion Metrics
There's sometimes some confusion with regard to conversions and goals, and how they relate to each other, especially when determining campaign success or failure....
7 Recent or Unique Google Adwords features you should be utilizing today.
When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time,...
How to Set Up a Promoted Tweet Campaign Targeting Keywords
Twitter recently launched a keyword targeting option for Twitter Ads. It's like Google AdWords-like targeting for Twitter. I always thought it would...
Facebook Business Pages; Measuring What Matters for Success
Ask that question 50 times, and I am sure you'll get 50 unique answers. Despite the wealth of data and measurement tools available, there...
From text ad copy to landing pages; key elements to increase pay-per-click conversions
There are countless factors involved in the conversion of visitors to your website. Leaving a single one unaccounted for can have disastrous results. Such...
Content Marketing: Goals, Issues, Strategies
I've been thinking about all this content marketing we've been exposed to lately. Although essential in today's marketing environment, we may be at...
Custom Reports: Measuring Lead Generation Conversions with Google Analytics
Google Analytics is an amazing tool that can track all types of data related to website usage; from visitor metrics to content metrics and...
Targeting Audiences Not Looking for You; Advertising Options for B2B
Marketing Strategy: You Still Need to Persuade with Content ; Before Search and Social. With so much marketing noise out there talking about inbound marketing,...
Get Real with your Search Engine Optimization; Practical Advice to Drive Traffic
I've been managing multiple SEO campaigns (mostly Philadelphia area based) recently because clients have asked, and I do it well, and in my observations...
How To Develop Keyword Lists for Adwords and Pay-Per-Click Campaigns
Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don't understand how buyers use...
2013 New Year’s Resolutions for the B2B Marketing Department
It's that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. Internet marketers...
The 12 Days of Social Media; a Holiday Post
I don't know if I am a great Christmas caroler, but I do like to play with words, and engage audiences with interesting posts....
18 Ways to Promote Your White Paper for Lead Generation
Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to...