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Author Archive | Paul Mosenson

How Did That Banner Ad Get To Your Website?

Blog post by on August 25, 2014

If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how …

How Can Content Marketing Generate Leads?

Blog post by on April 12, 2014

How Does Content Marketing Work? Content marketing works differently than traditional link building methods because you are trading on value, not simply looking for a link exchange. With new Google updates such as Panda and Penguin, the linkbuilding …

Search Engine Optimization Won’t Grow Your Business

Blog post by on March 10, 2014

Search engine optimization (SEO) can be addictive—watching as your website climbs steadily in the search engine rankings and attracts more and more visitors.   But you’re not trying to win a popularity contest. Alone, SEO can’t grow …