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Author Archive | Paul Mosenson

How Can Content Marketing Generate Leads?

Blog post by on April 12, 2014

How Does Content Marketing Work? Content marketing works differently than traditional link building methods because you are trading on value, not simply looking for a link exchange. With new Google updates such as Panda and Penguin, the linkbuilding …

Search Engine Optimization Won’t Grow Your Business

Blog post by on March 10, 2014

Search engine optimization (SEO) can be addictive—watching as your website climbs steadily in the search engine rankings and attracts more and more visitors.   But you’re not trying to win a popularity contest. Alone, SEO can’t grow …

A summary of buying B2B email lists

Blog post by on December 14, 2013

How to Plan and Buy B2B Email Lists While email marketing may not have the current gravitas of social media marketing, it remains an important and underused tactic to reach potential customers for your business. When utilized …