Paul Mosenson
Paul Mosenson
Owner of NuSpark Marketing Helps B2B and B2C companies market themselves through integrated tactics, (traditional advertising, internet advertising, SEO, social media), conversions, and sales through lead nurturing/marketing automation.
The Lead-form Thank you page; A critical page to engage new leads
Getting a lead to sign up to your email newsletter, to fill out your form or even to make a purchase on your e-commerce...
SEO: The Importance of Conversion over Rankings and Traffic
SEO (search engine optimization) is an ever-evolving strategy that has, over the years, lost its focus in the attempts to generate traffic via better...
17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
Happy New Year! I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is...
10 Customized LinkedIn Communication Tactics That Will Increase Response
Are you getting the most out of your LinkedIn account? This professional social media giant boasts 240 million active users, 79 percent of which...
Keys to Optimizing a Website to Drive Conversions
A good website can make or break your marketing efforts. Without the proper elements in your web design, you could lose out on leads. ...
A hodgepodge of content marketing ideas that are unique, compelling, and lead-generating
Content marketing is vital to growing a business in today’s economy. With social media, email campaigns, eBooks, and other internet marketing tools, it’s important...
How Did That Banner Ad Get To Your Website?
If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking...
Social Selling for Lead Generation: 9 Tips to Optimize Your Efforts
In today’s B2B business environment of inbound and content marketing, you must utilize social selling as a source of high quality leads. According to LinkedIn, social...
Today’s Rules for Guest Blogging- How to Find Opportunities with Outreach Tools
If you’re working to increase your brand exposure, build your credibility as an industry expert, or improve your back links and SEO ranking, consider...
Video Marketing; A recap of the potential platforms and placements for promoting your product video
A brave new world is upon us. The digital frontier is growing in sophistication, and companies worldwide are scrambling to find the silver bullet technology that...
The role of public relations in lead generation for B2B firms
Your goal is to sell to businesses. For that, you need qualified business leads that come from a robust lead generation program. There are...
How to Do a Landing Page A/B Test and Measure Results
If you have not implemented an A/B Testing program for your landing pages you may be missing out on a valuable opportunity to for...
Types of Website and Landing Page Conversions you can Track with Google Adwords
In recent years Google has worked to add fresh new tools for tracking conversion metrics into Adwords. Whether you’re tracking conversions on a standard...
How Can Content Marketing Generate Leads?
How Does Content Marketing Work? Content marketing works differently than traditional link building methods because you are trading on value, not simply looking for a...
Website Call to Action; Alternatives to “Contact Us” for lead generation
Here’s a question to ponder: Why did you build a website for your business? Perhaps you didn’t really think about it and thought it was...
Search Engine Optimization Won’t Grow Your Business
Search engine optimization (SEO) can be addictive—watching as your website climbs steadily in the search engine rankings and attracts more and more visitors. But...
10 Email Subject Line Tips to Drive Opens and Leads
When you check your email account, your inbox will be full of emails with distinct subject lines. Creating a subject line that stands out...
Buying Online Display; Click-through Rate & Conversion Considerations
Have you clicked on a banner ad recently? Has the message engaged you? The online display industry has gone through significant changes...
A summary of buying B2B email lists
How to Plan and Buy B2B Email Lists While email marketing may not have the current gravitas of social media marketing, it remains an important...
Video: How to Use LinkedIn’s Advanced Search Feature to Find Prospects
LinkedIn is an amazing social media platform to help marketers and salespeople alike find and engage with prospects. There are many books, blogs,...