Philip Piletic
Techloot
I have several years of experience in marketing and startups, and regularly contribute to a number of online platforms related to technology, marketing and small business. I closely follow how Big Data, Internet of Things, Cloud and other rising technologies grew to shape our everyday lives. Currently working as managing editor for a UK tech site.
Image credit: https://www.pexels.com/photo/advice-business-colleagues-communication-1161465/ Today, employee engagement is one of the hottest topics in corporate strategy and workforce management circles. There's plenty of good reasons for...
Product recalls are a part of manufacturing, and these recalls effect some of the largest companies in the world. One key difference that these...
Generation Z seems to be having a love-hate relationship with social media. While some have become obsessed with it, others are giving it up...
Image credit: https://www.pexels.com/photo/group-hand-fist-bump-1068523/ In the business to business (B2B) sector, the internet has expanded options for procurement and strategic cooperation in a major way. This...
Today's customers have become accustomed to having their way. They are highly informed, motivated, and won't hesitate to head elsewhere if their needs aren't...
Image credit: Kaique Rocha on pexels.com One of the biggest problems that SMBs encounter when attempting to compete online is finding a way to cut...
Since the sharing economy launched in the mid-2000s, the traditional way of doing business has changed forever. This gig economy has changed the way...
In 2018, a purchase is never just a purchase anymore, it is an experience. Customers are no longer satisfied with generic products. They want...
Whether you own your own business or manage social accounts for someone else, you know that you need to get visitors to trust your...
A majority of consumers would prefer to talk to a real human being if given a choice. Comedians have long made jokes about people...
As we move further into the digital age, savvy consumers all over the globe are embracing their newfound power to dictate the terms of...
Image credit: https://www.pexels.com/photo/woman-carrying-tote-bags-975250/ For years, customer experience experts everywhere called for businesses to empower their employees with the knowledge and skills necessary to properly take...
Image credit: https://www.pexels.com/photo/round-silver-and-gold-coins-730564/ For years now, companies all over the globe have recognized the power of loyalty programs to drive engagement and sales among new...
No matter the industry, one of the keys to lasting stability and business success is making your company's name synonymous with authority in the...
The topic of employee engagement is one that has been the subject of much debate in recent years. There is certainly no shortage of...
In the world of non-profits and charities, the terms donor, benefactor, grantor, and stakeholder are often used to describe individuals whose patronage and contributions...
For businesses all across the globe, the internet is seen as a great equalizer. It's a sales and marketing channel where size doesn't matter,...
Image credit: https://www.pexels.com/photo/person-using-macbook-pro-on-brown-wooden-desk-1061588/ Throughout the business world, there's no shortage of conversation about employee engagement. Experts all over agree that keeping employees engaged is vital...
In today's hyper-competitive digital marketing environment, it's easy to believe that businesses are all competing for an ever-shrinking slice of consumers' attention. After all,...
Image credit: https://www.pexels.com/photo/ballpen-blur-close-up-computer-461077/ No matter how great your product or service is, your business will not make any money unless customers are willing to buy...