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Author Archive | Patrick Lefler

Surge pricing: What a difference a year makes

Blog post by on May 16, 2013

When Uber rolled out surge pricing during the 2012 New Year holiday, the feedback from customers was terrible. A year later, they utilized the same pricing model with a much kinder reception. So why the difference? It …

ChangeThis: One year and 6,700 downloads later

Blog post by on May 1, 2013

One year and over 6,700 downloads later, “Five Rules for Pricing Excellence: Getting the Most for Your Services” has become one of the most popular ChangeThis manifestos to date. To all who have downloaded and viewed our …

A different look at pay-what-you-want pricing

Blog post by on March 26, 2013

The concept of pay-what-you-want pricing is quite simple. Rather than setting a fixed price, sellers instead ask each buyer to pay whatever price they feel is appropriate for the object or service. In some cases, a minimum …

Dynamic pricing and the death of PeopleExpress

Blog post by on January 16, 2013

Perhaps one of the most annoying aspects of traveling by air. With thousands of different prices for a single flight—most of which don’t seem to make any basic economic sense—it almost requires a Ph.D. in quantitative statistics …

Does discounting increase customer loyalty?

Blog post by on November 26, 2012

In a recent Wall Street Journal article that highlighted the real-time price war being fought between traditional brick-and-mortar stores and their online competitors, an interesting comment was made by one of the big box giants. Black Friday, …