Peter Murane

How Oxi Clean Beat Some of the Biggest Brands in the World

As CEO of BrandJuice, I've worked with many large organizations. But, I learned some big lessons from a small company with a unique...

Instinct or Intuition? Your Choice Determines your Success in Product Innovation

Instinct is rooted in a primitive need to be safe. We are born with it. It doesn't take into account intelligence, wisdom,...

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