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Per Kristensson

Per Kristensson
Dr. Per Kristensson is Professor at the Service Research Center, at Karlstad University - in Karlstad, Sweden. Dr. Kristensson's research focuses on service management, service innovation and customer experience and typically uses a psychological perspective.

Changing Customer Behavior — Is it possible?

During the past decade, customers have displayed overwhelmingly positive attitudes toward environmentally-friendly offerings. However, their actual behavior does not mirror these attitudes. Do you...

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