Paul Simmons

Tips To Become a Conversion Rate Optimization Expert

2018 is almost half way down and it would not be wrong to say that it has proved to be another tremendous yet challenging...

Incorporating Emotional Perspective in eCommerce Web Designs

We often feel an emotional attachment to the product we find around us that craves us to get closer, have a look at it...

Implementing Purposeful Animations to Enhance User Experience

Improving the user experience is about seeking the ease and convenience of the end user in completing a required action. The online users need...

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