Paul Anderson

4 easy ways to shorten your sales cycle

Shortening the sales cycle is high on priority on any sales manager's wish list. Wonder why? It is due to the extreme length of the sales cycle that sometimes prospects just don't see enough value to act. In fact most often when the customers...

Cloud Computing – what has the leaders and statistics stated

Till date, cloud computing has created quite a stir in the technological world. Although the benefits of cloud have been discussed ad infinitum, experts feel that solid examples of cloud-enabled transformation have not been spoken enough. In regards to this context, Saugatuck Technology conducted a...

How can you make your Christmas sale better?

Christmas is around the corner and so is the most important time of the year for retailers to capitalize upon. With some forecasters suggesting that 2013 could be one of the best years since the financial crisis began, retailers around the world are wishing...

Four tech-driven strategies to help SMBs expand their business

Business growth comes with a price – a statement that was true until the introduction of corporate technology. Confused? Read further- Why do I say corporate technology? Gone are the days when business growth and expansion was solely depended on capital investment. Recent technological spates…

Marketers vying for cloud technology – Why and How

Cloud Computing is not a new concept anymore. The past decade has seen a growing number of organizations opting for hosted e-mail, cloud based applications, and a spate of other tools that fall under the software-as-a-service (SaaS) banner. Many organizations have also opted...

And you thought multichannel customer service is not important

Delivering high quality customer-service isn't easy – A sentence most of the business owners will agree with. Reason – well, gone are the days when a customer could communicate to a business through only one-to-one channels such as in person or in phone. Today (did...

Cloud Computing trend for the next 2 years

Cloud computing is about to generate 14 million new jobs in the next two years, as predicted by International Data Corporation. This prediction is the next BIG NEWS (in regards to cloud) after IDC issued a press release last November predicting 2013 to be...

How to beat your competitors in sales

Let's admit it – we all have experienced instances where we have wasted our time and resources on a lead only to derive NOTHING out of it. In spite of knowing that our product/service suits the lead, we have not been able to round...

Easy marketing strategy: invest on your present customers to get new ones

The rise of cut-throat competition in the corporate sphere has compelled organizations to brainstorm business marketing strategies. Prolonged discussions; endless cups of coffee and analysis of the competitors' marketing schemes – have become common in every company. As the marketing VP of a retail brand...

Why you should have a cloud-based call center

The current technological hub is buzzing with the term cloud computing. Technological experts all over the globe are rooting for virtualized environment as the best answer to tackle financial, infrastructural and environmental challenges. Cloud infrastructure has reached a tipping point where every large, medium...

Cloud CRM – designed for today’s business needs

Customer relationship management (CRM) software has come a long way. While today CRM experiences an unquestionable popularity, how many of us actually know about its rocky history. Not many I believe! Back in the 1990s, the first version of the CRM software was installed. Many...

Are you prepared for this Christmas

Most of you might think that talking about Christmas is quite early now. True, however, if you are a business entrepreneur or a business associate – then indeed you should start discussing points for the coming festive season. Wonder why? We'll give you the...

Customized software: facts every company should know

The face of the corporate world has changed and how! One of the best examples to show this is the high adoption rate in which companies are reevaluating their technological needs. Today, even the SMBs and the SMEs are parting away from standard software....

Check if your CRM system is an asset or a liability for your organization

You have a healthy work culture; a committed workforce; a strong pipeline of marketing campaigns, but still your organization is failing to generate the right ROI? If yes, then perhaps you need to recheck your enterprise software applications. It is interesting to see that...

Combating cloud related uncertainty for a smooth migration

Are emotions such as uncertainty and fear preventing you from moving to the much in demand virtualized environment? If yes, then perhaps you are not the only one to feel so. Surprisingly, a section of IT executives have pointed out that doubt and uncertainty...

CRM – tackling your sales challenges

The fact that CRM offers comprehensive customer management solution to businesses across all verticals, has been said ad infinitum; It's time we move over it! What we will talk about in this blog is the different challenges of sales and how a CRM tool can...

CRM-ERP Integration for Leveraging Your Full Business Potential

CRM and ERP applications are essential business tools for an enterprise in organizing, managing and monitoring its operation. CRM system helps in increasing revenue by delivering positive user experience. A CRM solution makes sales force streamlining, automating and reporting easier and unifies sales, marketing...

CRM Expanding Horizon to Entertainment

Who says CRM is a serious business solution only for suit clad corporate managers? CRM can be entertaining too. You would be pleasantly surprised to learn that CRM is finding extensive use in entertainment industry. For CRM in entertainment industry, it's Showtime! We know entertainment...

Change Your CRM to A Complete Sales Tool

CRM can prove to be a powerful tool to supercharge your business when used correctly. Though it had a humble beginning as a contact manager it has matured to become an integrated part of enterprise business application suite. CRM software solutions glean information on...

Can Outlook Be An Alternative Of CRM For Smbs?

There are many opinions both in for and against of using Microsoft Outlook as an alternative for CRM software. Adoption of CRM solutions among small businesses has always been affected by the high cost of the product. On the other hand Outlook is available...

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