Paul Legutko

Measuring Web Site Engagement

Large publishing or informational websites pose problems for web analytics, because there is no clear "conversion". These are sites which might have hundreds of thousands of pages, employing a vertical search to sort through their content. The business goal of the...

Flash Tracking: What Goes in Doesn’t Always Come Out

Most of the web analytic tools out there claim that they can be tweaked to accommodate all-flash sites. They can. But with all they might hype about being able to track a Flash site just like a regular site – whether using...

Cause and Effect: Beware of Ephiphenomenal Effects in Web Analytics

Fact: Rich people drive more BMWs than poor people. But only a fool would conclude from this that driving a BMW will make you rich. Unfortunately, this is exactly the kind of logic many companies use to make business decisions regarding their web sites....

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