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Patrick Barwise

Patrick Barwise
London Business School
Patrick Barwise is professor of management and marketing at London Business School. He joined LBS in 1976, having spent his early career with IBM. His many publications include the book, Simply Better: Winning and Keeping Customers by Delivering What Matters Most, as well as numerous academic papers, reports and practitioner articles.

Do You Think Your Customers Love You? Think Again: An Interview With Patrick Barwise

How do you compete in a globalized market? Think outside the box? Pull out all the bells and whistles? No, argues Patrick Barwise, author,...

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