Patrick Lymath

How to ensure the resurgence of direct mail doesn’t damage your brand

Direct mail is undergoing something of a transformation. Since GDPR came into force last year consumers are responding more favourably towards the medium. In fact our most recent research report shows that close to half of UK householders (42 per cent) believe that direct...

Om: the art of mindful mailing

Altogether now – om. Mindfulness is a mind-body medicine practice, based on ancient Zen Buddhist meditation techniques, that was popularized by Jon Kabat-Zinn, a researcher at the University of Massachusetts Medical School. According to Kabat-Zinn, mindfulness is an internal resource that all of us already...

Why it’s important that there is a digital duty of care for the bereaved

The funeral is as old as man itself. Archaeologists have recently found the burial grounds of Neanderthals in Iraq dating back to 60,000 BC. Antlers were positioned on the bodies, along with remains of flowers indicating some type of ritual and the provision of...

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