Quentin Aisbett

Improve Your Adwords Results with Google’s Customer Match

Google has recently launched what is being heralded as Adwords’ biggest development yet, and what I believe could be the beginning of something incredibly creepy or super exciting. Customer Match is the new product that allows advertisers to upload their email lists, allowing Google to...

What is Content Marketing? (And what it’s not)

Depending on where you’re coming from, content marketing is either one of the oldest forms of marketing or one of the newest; it’s revered by some and shamed by others. And trying to identify a clear definition for it can be a nightmare. With all...

7 Reasons You’re Missing Easy Money by Ignoring Email Marketing

There’s no denying it: email marketing increases customer loyalty and profitability. Yet somehow, email marketing doesn’t have as many blogs dedicated to it as social media or SEO do. If you think about it, you really never see anyone promoting themselves as an “email marketing...

OMG The Race Is On To Get Your Website Mobile

As Google strives to provide users with the fastest, most relevant search result possible, the way in which it ranks each site continues to evolve. In 2010 it introduced speed as a ranking factor. In 2011 Google Penguin was created to penalise poor quality sites,...

Marketing Ideas for Car Dealers

A lot sure has changed since I first wrote about car dealers and digital back in 2011. Back then I wrote about Ford and other manufacturers leading the way but unfortunately leaving their dealerships behind when it came to moving their advertising spend into digital.…

Australian Marketers Suffering From A Crisis of Confidence With Content

How can it be that Australian marketing professionals consider their content marketing efforts less effective than last year? Could they be suffering from a crisis of confidence? The Content Marketing Institute in partnership with Australia’s Association for Data-Driven Marketing and Advertising recently compiled their third…

How Does Digital Impact The Local Retailer?

Many local retailers think that the rise of digital has lead to a downturn in business, suggesting that they can’t compete with the online shopping experience. But according to a recent study commissioned by Google, digital can in fact enhance your business, if used properly.…

Marketers Still Not So Confident with Digital

Less than half of Australian digital marketers feel highly competent in digital marketing. That’s what the Digital IQ Index 2014 published by Digital Chameleon found when they researched a sample of brand, agency, and media organisations. To me it says a couple of things…. (i)…

How To Improve Your eCommerce Website in 14 Easy Steps

Retail is a tough market, and as more and more people shop online, the average consumer has become more demanding. With so much competition at your customer’s fingertips, it’s important that your eCommerce website is easy to use. How can you, as a small business,…

5 Tips to Generate Leads With Your Website

No matter the size of your business, you need to leverage the power of your website to generate leads and convert them to sales. It’s not enough to create a website full of interesting content — you need to follow certain practices and procedures to...

Conversion Optimisation and Boosting Your Website’s Performance

‘If you build it, they will come’, so the saying goes. But with more and more business being conducted online, you need to think about what visitors do on your site once they arrive. Are they doing what you want them to do? Conversion Optimisation…

Improve Your Website and Drive More Business with These 7 Hacks

Got a business website? Is it an effective sales or marketing tool, or is it just something pretty to look at when you turn your computer on? Websites are an essential part of doing business, so it’s important to understand how they can work for…

7 Hacks To Optimise Your Website

Got a business website? Is it an effective sales or marketing tool, or is it just something pretty to look at when you turn your computer on? Websites are an essential part of doing business, so it’s important to understand how they can work for…

Responsive web design: All the reasons why you should and one reason why you...

In 2013 it is estimated that 255 babies were born every minute across the globe. Pretty amazing right? Well this pales in comparison when we consider that more than 1,900 smartphones were shipped every minute in 2013. That’s smartphones, a device that allows the user...

11 Tips to Keep Your SEO Company Honest : Small Business Hack

Effective search engine optimisation can be complex and time consuming. A quick look on Google will reveal countless SEO ‘experts’ who guarantee positive search results for your business for a fee. Unfortunately, many business owners have been taken advantage of because they don’t understand...

Why Things Catch On : A Book Review

Everybody wants that next blog post or video to go viral. But sometimes there's no rhyme or reason why something catches on. No one can tell me that on talent alone, Rebecca Black's 'Friday' deserves 60 million YouTube views. There's something larger at play...

Improving your Minimum Viable Effort in 2014

Flickr Image: Suits by meophamman We're a dynamic bunch; we consume more content on more devices and from more channels than ever before. If we require information about anything at all, we can get it at the click of a button. We don't need it...

Why the newspapers should be busting down the paywall

The traditional newspaper business model has collapsed in spectacular style. In an earlier blog, 'What to do when your business is eating a massive shit sandwich', I touched on the fact that print media, specifically newspapers, failed to acknowledge the simple fact that they were...

6 tips for hotel marketing superstars

The emergence of digital technology has changed the way both multinationals and smaller, independent providers market their hotels. For those working in sales and marketing within the hotel industry, you can either put your head in the sand and run the risk of becoming irrelevant...

3 Key Online Marketing Tips for your Accounting Firm

Accountants don't get the clients they want from Google. It's a bold statement but one that I find is a common perception from within the industry. Now, I am not an accountant and never have been, but I've heard this on more than one...

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