Oliver Baker
Oliver Baker
Oliver Baker is a co-founder of Intelivita, a leading Web and Mobile App Development company based in Leeds, UK. Oliver has been at the forefront of the business, expanding it globally and into new technologies including iOS and Android, AR, VR and Mobile Game applications. Oliver excels in Project Management, Leadership, Quality Assurance and Problem Solving and has qualifications with Prince2 and APM. He aims to develop his skills further through a shared interest with other leaders in the Software Markets and the Clients of Intelivita.
The Role of Social Media Influencers in Building Trust and Advocacy With Customers: A Guide for B2B Marketers
Influencer marketing continues to gain headway, with nearly 70 percent of US brands investing in the medium in 2021 alone. Globally, the market size of...
The Future of Customer Journeys: Innovations and Trends to Watch
The customer journey, defined as the path a customer takes from initial awareness to the final purchase and beyond, is a fundamental aspect of...
The Psychology of Customer Loyalty: 8 Strategies Backed by Behavioral Science
In business, customer loyalty is the backbone of profitability. That’s why every business owner should strive to create a group of returning loyal customers. The…
Collaborative Strategies Between Different Departments To Drive Overall Customer Success
The introduction of collaborative strategies is not only a response to changing customer expectations but also a strategic imperative. By aligning the efforts of...
Overcoming Email Burnout: How AI Assistants Enhance Work-Life Balance
While the digital revolution has significantly amplified our communication, at the same time, it has given birth to a formidable challenge of our era...
Want to Boost Your Small Business on Instagram? Check Out Our 20 Tips for Success!
Instagram is one of the most incredible and consistent social media platforms offering opportunities to connect with people globally, not only for individuals but...
Leveraging AI to Automate Your Email Marketing and Save Time
While social media marketing is buzzing, emails remain reliable for building brand awareness. Besides being inexpensive, email marketing is an efficient way of announcing...
Future-Proofing B2B eCommerce: Strategies for Success in Today’s Digital Landscape
Since the pandemic, the business world has dramatically shifted towards an increasingly digital medium. This led to leveraging technology to streamline workflows and reduce...
The Power of Storytelling in Enhancing Customer Experience for Startups
Top companies worldwide invests millions in delivering the best possible customer experience. But for startups, resources are often scarce and frugality is necessary. So,...
The Role of Feedback in Building a Strong Culture of Performance: Best Practices for Leaders
Feedback is integral to employee management since it paves the way for improvement across roles and teams. Setting up a feedback culture in your...
10 Email Marketing Techniques to Build and Maintain Strong Customer Relationships
While many companies use social media to engage audiences, email marketing still takes the top spot in maintaining regular connections with potential leads and...
The Ticket to Satisfied Customers is Satisfied Employees
Any HR professional working in the current corporate world knows how employee engagement has become one of the primary focuses of companies across industries....
5 Surefire Ways To Boost Retention with Exceptional Customer Support
Customer retention for a brand like Heineken may seem easy. Yet, a massive beverage-serving network includes many partnerships with bars, restaurants, and more. So,...
How to Use Customer Testimonials Effectively — 7 Ways to Do It
Your brand image and reputation are your business's most valuable assets and have a direct impact on the value of your company. So if a...
5 eCommerce Website Personalization Strategies to Increase Conversions
Source: Pixabay Personalization has emerged as the middle name for many eCommerce businesses. Thanks to giants such as Amazon, the benchmark for eCommerce website personalization...
Why Customer Success Should Own Customer Marketing
Customer marketing, otherwise known as customer relationship marketing (CRM), is the act of strengthening profitable relationships with existing customers. Therefore, it is any marketing...
How to scale your eCommerce business with 8 simple tactics
The eCommerce industry has been booming over the past few years. In 2021, retail eCommerce sales amounted to over $4.9 trillion globally. This number...
How to Get More Leads on Social Media in 2022
It’s not a secret — social media is where everyone is at. And if you are not tapping into social media to generate more leads,...
Small Businesses Need Strong Brand Identity To Stand Out From the Rest
Brand Identity is all those elements that go into building a brand — such as a logo. These elements tell a story - the...
How to Drive Customer Loyalty by Remarkable E-Commerce Mobile App Experience
Source: Freepik For many years, e-commerce has completely overtaken all other traditional ways of acquiring and selling. Because it is more efficient, cost-effective, and convenient...