Top

Author Archive | Nicolette Beard

What You Need to Know About Digital Magazines & Apps

Blog post by on March 6, 2014

“Think like a publisher” has become the mantra for many marketers over the past two years. While experienced marketers already recognize the value of great content, the lines are blurring between traditional publishers and brand publishers as …

Content Marketing With Infographics

Blog post by on February 26, 2014

It’s safe to say that Big Data is revolutionizing 21st century business. The big question for marketers, however, is how do you take the wealth of information at your disposal and effectively simplify and present it in …

Digital Marketing With Mobile Apps

Blog post by on February 25, 2014

Early adopters of mobile technology have been experiencing great results in their digital marketing mix by providing convenient methods for customers and prospects to find, consume and act on brand information. As companies discover innovative uses of …

The New Era of Microsites

Blog post by on February 22, 2014

In the past, the term microsites had often been used interchangeably with mini-sites, those one page stand-alone Web pages used by direct marketers in the 90s. Mini-sites became popular with the introduction of Google’s revolutionary (at the …

Gamification: Pros, Cons, Tactics & Tips

Blog post by on February 20, 2014

From frequent flyer programs to unlocking badges in Foursquare, gamification is permanently embedded in our cultural DNA. Loyalty programs present the simplest examples of companies reinforcing consumer behavior they want repeated. Smart marketers are using the same …

Creating Compelling Informational Content With e-Books

Blog post by on February 19, 2014

As a content marketing tactic, e-books fit the bill for those businesses that need to communicate complex information but in a striking, easily digestible way. Infotaining e-books raise the bar on “interesting” combined with practical, useful and …

Email Marketing: Pros, Cons, Examples and Best Practices

Blog post by on February 18, 2014

Email marketing is one of the most effective marketing tools for most businesses. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. It’s a key way to reinforce relationships …