Nicholas Watkis

Are profits still a good thing?

A recent video on the Financial Times website was entitled, “Are Profits Still a Good Thing?” The video was concerned about investment, but it...

Is your knowledge based on fact or assumption?

It is a general observation that most of what people claim to know as fact, is based on hearsay, prejudice, “common knowledge”, the internet...

Are You Prepared For the Unexpected?

The whole purpose of business and marketing plans is to prepare for the expected and intended, but equally for the unexpected event or conditions...

Marketing or Commercial Management?

A recent article in the Chartered Institute of Marketing’s house magazine Catalyst is titled “Stand up for Marketing”. It is an interesting article, and...

What do we do now?

The corporate business plan defines for an organisation, the objectives to be achieved and the resources available. Achieving those objectives invites the question, “what...

Measurement might not be fun, but is essential for good management

“If you can’t measure it, you can’t manage it” said Peter Drucker. This statement applies as much to the income producing function as it...

New Year – New Thoughts

The beginning of every year is a time for reviewing the events of the past twelve months, while speculating on the year to come....

Are your staff a cost or an asset?

Financial executives have for a long time been fixated on the value of the “bottom line” and the value of the business to shareholders....

Closing the sale is the only way to make money

Whatever happened to the term salesman or sales person? It would appear that somehow, the term salesman or sales person has had to be...

Like it or not the Customer is still king

If you don’t treat customers with curtesy and respect, you soon won’t have them. The prime responsibility of a commercial manager is the production...

Commercial lessons from the Duke of Wellington.

Improbable as it may seem, a commercial manager can learn useful lessons from the famous Duke of Wellington. Two hundred years ago, Britain...

Marketing means Commercial management

The Chartered Institute of Marketing defines Marketing as “the management process that identifies, anticipates and satisfies customer requirements profitably”. Thus Marketing is the...

Motivated employees are the key to successful management

Sir Martin Sorrell, the chief executive and founder of WWP, has recently resigned from his position. He has been one of the most successful...

Change for the sake of change?

New brooms sweep clean as the saying goes. When new managers take control, it is often the case that they want to make changes...

How healthy is your Business?

Commercial managers have the responsibility of producing and maximising profitable income for the long term future of their business. To do their job effectively,...

Money is not everything.

Anyone who has seen the news recently will know that the BBC has been seriously embarrassed after having to publicly disclose how much it...

Business vulnerabilities from Social Media

Attacks on businesses through social media are becoming more common. In 2010, Nestle’s sourcing of palm oil was attacked by Greenpeace through social media....

If you don’t like the message, Don’t shoot the messenger

Of communication, Air Chief Marshal Sir Hugh Dowding, victor of the Battle of Britain said “ If a junior officer puts forward a suggestion,...

Adapt to Survive

Business schools generally consider large companies for their case studies in order to try and identify successful best practice. Looking at the companies that...

Management Requires Performance Measurement.

How effectively business assets are managed may often be the difference between profit and loss. For the commercial manager with the responsibility of producing...

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