Niall Budds
Niall Budds is Director of Client Management at Quaero, a CSG Solution. Niall delivers client relationship management and advances the Quaero Solutions Group capabilities and intellectual capital in marketing operations. He applies best practice techniques and technologies to deliver continuous improvement in marketing performance.
I like to think that every company that is trying to build solid customer relationships these days understands the importance of uniquely identifying and...
I have been participating in an interesting dialogue on LinkedIn lately about what happens when, as the new head of marketing, your CEO asks...
With so much discussion about the importance of an effective online interaction strategy, it's surprising how many companies have yet to fully embrace the...
Those of you who have read my occasional blogs will be familiar with my ongoing frustration with my mortgage lender. I wrote in...
At the recent Forrester Customer Experience Forum, Principal Analyst Dave Frankland spoke about the four tenets of breakthrough marketing accountability: organizational alignment, cross-functional business...
As a frequent flyer one of my pet peeves is the presentation of credit card offers by flight attendants on behalf of their financial...
At Quaero we are often asked to help marketing organizations that feel like they are “inefficient”. Sometimes what I find is that they are,...
I recently worked with the marketing team in a large global organization. They engaged us to help them to become (in their words) more...
A large retail bank had a problem. Its customer service division was concentrating so much on operational efficiencies, such as shorter hold times, quicker...