Neal Schaffer
Neal Schaffer
Neal Schaffer is an international marketing speaker, consultant, author, and educator on digital and social media marketing. He is the author of 3 books and in March, 2020, will publish The Age of Influence,
How to Take Advantage of a Negative Review from an Authority
This blog post goes beyond the scope of my "traditional" social media posts, but it deals with an issue that many brand managers must...
5 Reasons Your Business Should be Sponsoring Social Media Events
Over the past several months there has been a significant increase in the number of social media-related events occurring nationwide. These events range...
How to Use the LinkedIn Follow Feature? Think Outside of the Box.
I recently got asked a great question in my Windmill Networking LinkedIn Group: Neal, what is one of the most recent insights you have learned...
My Newest Social Media Drug: 4 Reasons Why StumbleUpon for the iPhone Delivers on the Mobile Web Potential
If you've been reading my blog and following my tweets, you'll know that I am a huge evangelizer of StumbleUpon for marketing and professional...
Facebook Places Analysis: 3 Reasons Why Facebook Will Continue to Be Your Aggregator of Social Information
While everyone was talking about the new Facebook Places application last week, I wanted to wait until I had a chance to actually experiment...
Do You Still Have Social Media Privacy Concerns?
Social media and your privacy is an intriguing topic that we should all be concerned about. On the one hand, Pete Cashmore of...
Why Your Company Needs a Social Media Policy and 14 Corporate Social Media Policy Examples
Yesterday I wrote about how to sell social media to your marketing department, and as a follow-up to that question, I received another email...
7 Ways to Sell Social Media to Your Marketing Department
I am returning to my roots of how I started blogging on today's post by answering questions provided by you, my blog reader and...
7 Great Social Media Websites and Blogs for Insightful Advice and News
Let's face it: Social media in 2010, and the way we utilize it as professionals and businesses on a daily basis, is constantly changing....
How to Find New and Targeted Social Media Content on Business Exchange
Hopefully after reading my blog post on 6 Great Reasons to Become a Business Exchange User you have registered on the professional networking site...
LinkedIn Photo Advice : The Why, What and What Happened?
LinkedIn, like any other social media channel, is a social networking platform. This means that people are networking with each other while revealing...
8 Things I Learned about Social Media and Social Networking in 24 Hours in Toronto
If you've been following my blog, you already know that I won a free ticket to fly to Toronto thanks to Virgin America's #VXToronto...
My Favorite 6 Social Media Sites for B2B Social Media Marketing
While everyone knows that Facebook is the default choice for any business-to-consumer (B2C) social media marketing, what social media channels are important for businesses...
Social Media and Your Job Search Strategy: 5 Ways to Stop Broadcasting and Start Contributing
There is no doubt that the current recession continues to have an impact on the growth of social media. Job seekers are now...
I’m Unemployed
Whenever I speak about social media and the job search to those that are unemployed, I always have a few attendees who "see the...
LinkedIn Account Restricted? You May Have Been Too Active on LinkedIn!
Why has my LinkedIn account been restricted? No, that is not a question that I personally asked recently, but one asked by someone in my...
Is Your Customer Service Ready for Social Media? The Virgin America Twitter Campaign Case Study.
As I consult with companies on their social media strategies, which often means discussing options when considering social media campaigns, I was ecstatic that...
What is a Twitter Chat and HOW TO: Easily Join a Twitter Chat Using TweetGrid
There are many reasons why people use hashtags (#) on Twitter: categorizing a tweet, joining a trending topic conversation, or tweeting about a live...
6 People Who Should Use LinkedIn’s New Follow Company Feature
It has been a few weeks now since LinkedIn released their new "Follow Company" feature. Rather than be brash and predict what would...
5 Ways to Prospect for New Business on LinkedIn
While many social media marketers concentrate on Twitter and Facebook, a lot of Business-to-Business (B2B) Business Development professionals already know that LinkedIn is the...