Neal Schaffer
Neal Schaffer
Neal Schaffer is an international marketing speaker, consultant, author, and educator on digital and social media marketing. He is the author of 3 books and in March, 2020, will publish The Age of Influence,
Forget about the Social Media Revolution – It’s Time for Some Social Media Experimentation!
I often get calls from potential customers looking for the secret ingredient to make them "successful" in social media. I got a call...
9 Twitter Etiquette Tips for Businesses Starting Out on Twitter
As I continue to speak to corporations, professional associations, as well as social media workshop attendees on the strategic value of Twitter for both...
10 Top LinkedIn Open Networkers and Connectors to Follow in 2011
It has been almost two years since I wrote my blog post recommending a list of 10 LinkedIn LIONs and Connectors to connect with,...
3 Reasons Why Every Lawyer and Legal Professional MUST Embrace Social Media
It's been awhile since I last blogged about how lawyers can use LinkedIn. As I just spoke on a UCLA Law School Alumni...
Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today
It was hinted yesterday in TechCrunch that LinkedIn was about to make headlines, and seeing that today is the 1st day of SXSW 2011,...
10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011
I recently had a chance to meet the younger sister of a high school friend who was in transition for the first time since...
In Defense of Klout Measurement for Social Media Influence
My social media consulting clients always ask me as to who they should be trying to "influence" on social websites, and I always have...
Does Your Social Media Department Have a Content Czar?
As businesses embark on a social media strategy, I am finding that social strategy is being owned either by the Corporate Communications or Marketing...
Tutorial: Adding Video to Your LinkedIn Profile in 7 Easy Steps
When I wrote my LinkedIn book back in 2009, I had two detailed chapters on how you can embed a video into your profile...
10 Things Seth Godin Taught Me about Social Media Marketing
With Seth Godin about to appear on stage in Orange County in just a few weeks time, there is a buzz around here about...
Social Media Online Courses – Where are They?
Businesses everywhere need social media expertise, but if social marketing is not being taught in our universities, who's picking up the slack? A survey released...
Why I Won’t “Do” Your Social Media
As someone who consults and speaks on social media, I still get the newbie customer who wants me to "do" their social implementation for...
6 Reasons Why Social Media for Business is Like Training for a Marathon
Forgive the cheesy title, but I'm starting to pick up running again and am finding a lot of analogies of what businesses can learn...
Hey, LinkedIn! Can We Have Some More Privacy Settings, Please?
Everyone who knows me knows that I am one of the biggest evangelists for LinkedIn. While others turn to Twitter and Facebook, I...
The 25 Most Popular Twitter Apps : Have You Heard of Them All?
One of the amazing things about Twitter, when compared to a LinkedIn or a Facebook, is that it's core functionality is so simple yet...
Introducing PeerIndex: A New Companion to Klout for Social Media Influence Measurement
One thing that every social media consulting client asks me about is how to find out who the "Influencers" are in their particular industry....
8 Things to Learn from How HopStop Uses Social Media
I had a chance to be on a CEO Trust social media panel last night with Joe Meyer, the CEO of HopStop. Embarrassing as...
Twitter Goes to Court : The Courtney Love Twitter Defamation Case
There have been famous cases reported of those who lost their job because of a tweet or even have a viral negative campaign spread...
15 Top New Social Media Blogs to Follow in 2011
Blogs are awesome. I assume you agree with this because you're reading my blog as well. A lot of you may have...
Top 25 Most Useful Social Media Marketing Blog Posts of 2010
As we head into 2011, it's best to take a look back at the top 25 social media marketing blog posts of 2010 and...