Neal Schaffer

9 Twitter Etiquette Tips for Businesses Starting Out on Twitter

As I continue to speak to corporations, professional associations, as well as social media workshop attendees on the strategic value of Twitter for both B2C as well as B2B companies, I am finding many businesses starting to take the plunge and explore tweeting as...

10 Top LinkedIn Open Networkers and Connectors to Follow in 2011

It has been almost two years since I wrote my blog post recommending a list of 10 LinkedIn LIONs and Connectors to connect with, and I still receive thank yous from my readers for writing it. Well, it's 2011, this blog has changed,...

3 Reasons Why Every Lawyer and Legal Professional MUST Embrace Social Media

It's been awhile since I last blogged about how lawyers can use LinkedIn. As I just spoke on a UCLA Law School Alumni panel about the significance of social media for the legal profession, I thought it was a good time to summarize...

Breaking News: LinkedIn Revolutionizes Social News with LinkedIn Today

It was hinted yesterday in TechCrunch that LinkedIn was about to make headlines, and seeing that today is the 1st day of SXSW 2011, the timing of releasing a new application makes sense. I have already been receiving Industry News update emails from...

10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in...

I recently had a chance to meet the younger sister of a high school friend who was in transition for the first time since college graduation. "I used to always have jobs lined up for me and never had a challenge finding work."...

In Defense of Klout Measurement for Social Media Influence

My social media consulting clients always ask me as to who they should be trying to "influence" on social websites, and I always have to remind them that any social media user could potentially be an "influencer." That being said, some people or...

Does Your Social Media Department Have a Content Czar?

As businesses embark on a social media strategy, I am finding that social strategy is being owned either by the Corporate Communications or Marketing Department. If you are one of the few companies that already have a Social Media Department, congratulations! If...

Tutorial: Adding Video to Your LinkedIn Profile in 7 Easy Steps

When I wrote my LinkedIn book back in 2009, I had two detailed chapters on how you can embed a video into your profile using two different applications that LinkedIn provides. What is interesting is that, for the casual LinkedIn user, there are...

10 Things Seth Godin Taught Me about Social Media Marketing

With Seth Godin about to appear on stage in Orange County in just a few weeks time, there is a buzz around here about what new insights he will provide to us in 2011.  And the event, in line with what Seth preaches about...

Social Media Online Courses – Where are They?

Businesses everywhere need social media expertise, but if social marketing is not being taught in our universities, who's picking up the slack? A survey released just a week ago from the folks at Bazaarvoice made it absolutely clear that CMOs and companies in general are...

Why I Won’t “Do” Your Social Media

As someone who consults and speaks on social media, I still get the newbie customer who wants me to "do" their social implementation for them. What does "doing" their social media mean? It's means potentially representing every facet of their company with...

6 Reasons Why Social Media for Business is Like Training for a Marathon

Forgive the cheesy title, but I'm starting to pick up running again and am finding a lot of analogies of what businesses can learn about social media from training for a marathon. No, I've never run a marathon, my longest race being a...

Hey, LinkedIn! Can We Have Some More Privacy Settings, Please?

Everyone who knows me knows that I am one of the biggest evangelists for LinkedIn. While others turn to Twitter and Facebook, I keep reminding businesses that LinkedIn should be your hub for B2B social media marketing. And while the world is...

The 25 Most Popular Twitter Apps : Have You Heard of Them All?

One of the amazing things about Twitter, when compared to a LinkedIn or a Facebook, is that it's core functionality is so simple yet complemented with complexity by hundreds if not thousands of useful 3rd party apps because of its open architecture and growing...

Introducing PeerIndex: A New Companion to Klout for Social Media Influence Measurement

One thing that every social media consulting client asks me about is how to find out who the "Influencers" are in their particular industry. My answer, of course, is that every consumer who is active on social media could potentially be an influencer,...

8 Things to Learn from How HopStop Uses Social Media

I had a chance to be on a CEO Trust social media panel last night with Joe Meyer, the CEO of HopStop. Embarrassing as it is to say, I wasn't familiar with HopStop because they haven't rolled out their service in Southern California (coming...

Twitter Goes to Court : The Courtney Love Twitter Defamation Case

There have been famous cases reported of those who lost their job because of a tweet or even have a viral negative campaign spread about their company from a tweet. Now your tweets may show up as evidence as part of a defamation...

15 Top New Social Media Blogs to Follow in 2011

Blogs are awesome. I assume you agree with this because you're reading my blog as well. A lot of you may have started becoming avid readers and to follow blogs, like myself, with the advent of social media. In the last...

Top 25 Most Useful Social Media Marketing Blog Posts of 2010

As we head into 2011, it's best to take a look back at the top 25 social media marketing blog posts of 2010 and see what we can glean to help us in the new year. Social media is fascinating in that the...

Top 30 Most Useful Facebook Blog Posts of 2010

Since Facebook is where Americans spend more time than anywhere else on the Internet, our needs as social media marketers as well as professionals to stay on top of the latest trends in 2010 regarding the social media gorilla are as important as ever....

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